Lexus has revved up an already-anticipated music event: Beyoncé’s RENAISSANCE WORLD TOUR, along with contributing significantly to her BeyGOOD Foundation's mission. This exciting partnership, combined with a close-to-half-a-million-dollar commitment, will go a long way in supporting small, minority-owned businesses across the U.S.
Lexus, the leading luxury car brand, has crafted a spectacular custom LC 500 for the tour. Exuding a futuristic charm in line with the tour and its corresponding album's vibe, the vehicle boasts a premium chrome-wrapped exterior and jewel accents on the mirrors, headlamp surrounds, wheel centre caps, and number plate frame. It will be paraded in various cities throughout the tour and feature in an interactive in-venue Lexus display. The exhibit will provide an immersive experience for concertgoers, complete with a photo booth and karaoke booth featuring virtual iconography from the tour.
Gallery: Lexus Joins Renaissance World Tour
The custom LC 500 is more than just a marvel of luxury automobile design – it's a symbol of Lexus's commitment to supporting the BeyGOOD Foundation and its Black Parade Route initiative. The luxury car giant has pledged an additional $10,000 each to two grant recipients in all tour cities. The grants are designed to help entrepreneurs affected by economic disparities. With this support, Lexus is helping to expand the BeyGOOD commitment and reinforce the right to economic equity for everyone.
Senior Manager of Advertising and Media for Lexus, Mia Phillips, voiced her excitement about the collaboration, stating that it will "make a significant impact on entrepreneurs in every city." Ivy McGregor, Executive Director at BeyGOOD Foundation, echoed these sentiments, emphasising the potential of this alliance to support entrepreneurs, families, and communities on a national scale. Lexus's involvement doesn't end with the RENAISSANCE WORLD TOUR. They'll join the business impact luncheons set to celebrate grant recipients in various U.S. cities, including Chicago, New York, Charlotte, N.C., Atlanta, Los Angeles, Houston, and New Orleans.
As the exclusive automotive partner of the U.S. leg of Beyoncé’s RENAISSANCE WORLD TOUR, Lexus is driving forward both on the road and within the communit, with a custom LC 500 that serves as a glittering centrepiece to a wide range of activities.