DS Automobiles, the upmarket spin-off of French manufacturer Citroen, has unveiled its future electrification strategy.
The announcement took place at the Paris round of the all-electric Formula E championship – a series in which DS competes in a partnership with Virgin.
DS announced that from 2025, every one of the company's cars will be released exclusively as either an electric or hybrid car. The news follows a previous announcement that the second generation of cars from the brand would have electric and hybrid options.
'Starting in 2025, each new DS will be launched exclusively with electrified powertrains,' said DS CEO, Yves Bonnefont. 'Our ambition is very clear: for DS to be among the global leaders in electrified cars in its segment.'
'Our strategy is underway with the arrival of DS 7 Crossback E-Tense 4x4, fitted with a hybrid (petrol-electric) drivetrain and boasting 300hp, and is to be followed soon with the presentation of the first 100% electric DS model.'
DS' move to all-electric drivetrains makes sense given its support for Formula E since the brand's inception in 2014. The company has long been a partner of Virgin Racing, with the Richard Branson outfit using works DS powertrains since 2015. When the series' new car is introduced later this year for the 2018/2019 season, DS will be the only approved French manufacturer in the category following Renault's decision to switch its entry over to the Nissan brand.
A hybrid version of the DS7 Crossback, called the DS7 Crossback E-Tense 4x4 will debut in the autumn of next year with all-wheel drive, 300hp and a 30-mile driving range in electric mode. In the meantime, DS' first all-electric model will make its debut at the upcoming Paris motor show.