2017 Audi A4 | Why Buy?

— Detroit, Michigan

At a quick, first glance, it's easy to believe the 2017 A4 is nothing more than just a moderate freshening of Audi's midsize sport/lux sedan. But that's not the case at all. Look beyond the new, handsome skin, and the A4 reveals a bevy of improvements that make it one of the best driving, most technologically advanced cars in its class. 

Outside, taut, elegant lines meet sharp angles to create a modern design. Inside, the interior is given a massive overhaul, bringing with it Audi's finest leather and aluminum materials. Front and center, the new Virtual Cockpit display is a superstar infotainment and control system. And under the hood, the 2.0-liter, turbocharged, inline-four cylinder engine is as strong and efficient as ever. 

Perhaps more than ever before, the new Audi A4 carves out its own tech-savvy niche of the midsize luxury sedan market. Watch our latest Why Buy? video to see how the 2017 A4 does in daily driving duty, with some notes about how it compares to key rivals from BMW and Mercedes-Benz.