The Toyota Yaris GRMN is unique in its field, and while irrationally priced, it's not a rational purchase
Gazoo. What a great word, and one that we’ve had reason to think about thanks to this raucous little hatchback.
Meet the Toyota Yaris GRMN, so titled because it’s created in partnership with Toyota’s motorsport arm – Gazoo Racing – and was tuned by the ‘Meister of the Nurburgring’. Hence GRMN.
But while calling it the 'Yaris Gazoo' was clearly just too easy, or perhaps unwise for global application, we’ll forgive it the cumbersome title because this fizzy Yaris has the makings to be truly awesome.
The standard Yaris platform is stiffened, lowered and heavily tweaked with braces to the front struts and chassis, Sachs dampers, a mechanical limited-slip differential, quickened steering, and a perky 1.8-litre supercharged motor putting out 209bhp and 184lb ft to the front wheels via a six-speed manual gearbox. Notably, at 1135kg it’s about the lightest car in its class and punches in at 184bhp per tonne.
So this is no shallow style statement; the GRMN really does mean business, if only in very limited numbers. 600 will be made globally, with only 80 making it to the UK – and those will cost £26k. Ouch. For all its exclusivity, that still makes it as much a rival for a Hyundai i30N or VW Golf GTI as it is for smaller, equally potent rivals like the VW Polo GTI.
It needs to be good then, even with the rarity factor to boost its appeal. With that in mind, the interior might leave you a bit, well, whelmed. The dash is mostly an uninspiring flat grey, but it does come with all the stuff you want including sat-nav (albeit featuring rather rather clunky, old-fashioned software and graphics) and phone connectivity, while the dials are easy to read and the deep but comfortable sports seats are finished in lovely Alcantara.
It’d be nice if those seats dropped lower and the steering wheel – an excellent, slim, leather affair taken from the recently updated GT86 – had more reach adjustment. But hey; most drivers will be able to get comfortable quite easily.
It looks the part on the outside, mind. The GRMN is only available in this striking white with black and red decals, complete with aggressive, gaping honeycomb grille. It’s all very reminiscent of the full-on Yaris WRC car that is the direct inspiration for the GRMN. Love it or loathe it, you're not going to miss it going down the street.
How does it drive?
Truthfully, no Yaris has the right to be this fun. It’s not a car you associate with a pointy, incisive turn-in or comical, Darth Vader-style induction noise and heady, rev-happy, goading performance. But Toyota Gazoo Racing has done it with the Yaris GRMN.
We started out on track in a GRMN that was fitted with semi-slick tyres, and it's properly exciting. You can really lean on it through corners, and even enjoy a bit of approachable lift-off oversteer if you want to, while the diff' lets you get on the power early as the Yaris scrabbles gamely along your chosen exit line. It’s simply great fun – fast, forgiving and characterful. The supercharged engine is a particular highlight, revving heartily and with great vigour right up towards 7000rpm, even though a meaty spread of torque from very low down means you don’t have to rev to the heavens if you don’t want to. The four-pot, white-painted brake callipers also deliver feelsome response and effective stopping power, even under the hardest possible use.
It's just as much of a laugh on the road, too. On the standard Bridgestone rubber that Toyota provides, the Yaris GRMN slingshots through fast bends with the same vigour and confidence that it delivers in tight, technical hairpins, albeit with a bit more understeer than you'd get in the best front-drive hot hatches. The fancy Sachs dampers and the extreme chassis stiffening have really paid off, too, making the Yaris a fluid, entertaining, bombastic little hatch on any kind of road.
Those dampers even keep the ride from being uncomfortable, too. This is certainly a firm car, but it’s composed and supple enough to make life easy on the motorway or around town, where the engine’s rorty boom might be more of a nuisance… Although probably not if you’re of a mind to buy a car that screams ‘look at me!’, and we can’t blame or judge you for that. We like shouty cars, too. For that reason, you might also forgive it the rather buzzy motorway manners, since otherwise this will be an easy car to live with.
Our only real gripes are that the steering could be a touch more involving and doesn’t self-centre as quickly as you might like, and the gearshift is longer and more rubbery than this car deserves. We kept yearning for the stubby, slick shift of a Mazda MX-5 or Ford Fiesta ST. But none of that stops you from revelling in the Yaris GRMN's impressive charm and ability.
Should I buy one?
Well if you haven’t already then you’re out of luck; Toyota has sold all of the available cars. And that makes us happy because this peppy, gumptious little car deserves to be a success. It’s not the milestone that the just-departed Ford Fiesta ST was – the Fiesta was even more fun than the Yaris, despite its less lofty price, and honestly a VW Golf GTI is better in most ways - and that’s why we don’t think the Yaris justifies a £26k asking price.
But, with the limited numbers and rallying links giving this lovable hot hatch a distinct ring of future classic, and with all of them sold anyway, who are we to question the money? The Toyota Yaris GRMN isn’t a rationale purchase, and it’s far from flawless, but we sort of like it for that. It’s wickedly fun, distinctly different and a bit more interesting than just about anything else of its ilk. What's not to like about that?