Among the first of designer Giorgetto Giugiaro's polygonal "folded paper" designs, the Lotus Esprit was based loosely on the Maserati Boomerang concept that Italdesign had built a number of years earlier. Though CEO Colin Chapman wasn’t completely sold on the design at first, a full-scale model – displayed at the Italdesign stand during the 1972 Turin Motor Show – helped ease the sharp-looking Lotus into production just a few years later. The shop even helped bring to life the iconic Lotus sub in 1977's The Spy Who Loved Me.