We don't necessarily have anything against this car particularly – we're sure that the Italdesign Zerouno Duerta rings its mother every week and gives to charity, but it's symbolic of a raft of terrible cars that Geneva's Palexpo is awash with every year.
There were half a dozen hypercars at the 2018 show with diffusers that looked like prolapses, using up carbonfibre as if it was going out of fashion. Ironically, it probably now is.
Duerta certainly ticks all of the hypercar boxes – it produces 601bhp from its 5.2-litre V10 and has a seven-speed dual-clutch transmission. Italdesign says it can go at 199mph and just five of the £2m cars will be built. It's just a little anonymous, in an in-your-face kind of way.