It's all a bit meh, isn't it? A dog whistle to nostalgic drivers with lots of money, but it's essentially just a Range Rover with less door.
A Range Rover, but wildly less practical.
A Range Rover, but slightly more expensive.
Jaguar Land Rover said with the creation of its Special Vehicle Operations department that it wanted to put the tuners and modifiers out of business. And if you can't beat them, we suppose you have to join them.