Slide from right to left to switch between two and four cupholders.

The cupholder is not exactly the most exciting feature to have in a vehicle, but its usability cannot be questioned. Ford has found a simple, yet ingenious way of adding an extra two on the 2017 Super Duty workhorse thanks to the two-into-four-barrel cupholder. It’s being described by the peeps from the Blue Oval as yet “another insightful example of how the Ford Truck Team knows truck customers better than anyone else.”

Located between the front seats, Ford’s patented cupholder design features a combination cupholder and a storage bin with an upper panel that can slide from left to right. Slide it to the left, you get four cupholders. Slide it to the right, you have two cupholders and a storage bin that can carry bigger items.

The new feature brings the total number of available cupholders for the 2017 Super Duty models to 10, probably more than you and your fellow work colleagues will ever need, but it’s nice to have them nonetheless.

If you’re not impressed by the Super Duty’s new transformable cupholder, maybe the maximum towing capacity of 32,500 pounds (14,742 kilograms) and the earth-moving 925 pound-feet (1,252 newton-meters) of torque will make you say “wow.”

The 2017 F-Series Super Duty is scheduled to go on sale this fall, with pricing to be announced closer to launch.

Source: Ford

2017 Ford Super Duty transformable cupholder

Hide press releaseShow press release

NEW, UNIQUE TRANSFORMABLE CUPHOLDER -- A TWO-INTO-FOUR-BARREL -- LAUNCHES ON 2017 FORD SUPER DUTY PICKUP

  • Transformable dual-cupholder design with sliding top goes from a two- to four-barrel carrier to ensure Ford Super Duty customers have plenty of fuel to stay on top of their game
  • The design has two main components – a combination cupholder and storage bin with upper panel that slides from left to right to transform the storage bin into two additional cupholders
  • Ford-patented design debuts on 2017 Ford F-Series Super Duty pickup – which can have as many as 10 cupholders thanks to transformable dual cupholder
  • Ford has conducted extensive global research around cupholders in search of what customers want and need from their cupholders

Ford is bringing back the four-barrel, but this time around, it’s for a different kind of fuel – the kind meant to motivate working truck customers.

Ford engineers have received a patent for a unique cupholder design between the front seats. The design has two main components – a combination cupholder and storage bin with upper panel that slides from left to right to transform the storage bin into two additional cupholders. And if a driver or passenger needs more open storage space, the panel easily slides back to the right, clearing the way for bulkier items that won’t fit in a cupholder space.

With the 2017 Super Duty intended primarily as a work truck, typically for crews of four or more, Ford spared no attention to detail in terms of ensuring accessibility to fuel. The new four-barrel assembly brings the total number of cupholders on the all-new truck to 10.

“Hard working Super Duty customers love having cupholders and storage close at hand,” says Doug Scott, Ford truck group marketing manager. “This innovative and transformable cupholder is another insightful example of how the Ford Truck Team knows truck customers better than anyone else.”

The all-new Super Duty with two-into-four-barrel cupholder assembly arrives this fall.