Big tech, big data and big cities will all effect future mobility.
By 2030, the world will be dominated by big technology, big data and big cities. That’s according to Project Ioniq Lab, a new think tank set up by Hyundai to consider how emerging trends will affect mobility over the next 10 years or so.
“Project Ioniq Lab extends our efforts to understand future mobility and influence the concept of ‘freedom in mobility’,” said Hyundai Motor Company Executive Vice President, Wonhong Cho. “Hyundai Motor will advance theoretical and practical understanding, innovating to develop future mobility solutions tailored to our customers’ lifestyles.”
According to Hyundai, the Lab will explore four key areas: the freedom to be mobile, freedom to connect to everyday life while on the move, freedom from accidents, and freedom from pollution and energy exhaustion.
A team of 20 academics led by Dr. Soon Jong Lee of Seoul National University contribute to the Lab. Their first project was to draw up a list of 12 ‘megatrends’ that will shape the world by 2030 and consider the effect they will have on mobility. As follows:
- Hyper-connected society - The ‘internet of things’ is already a hot button issue. How we connect to technology, how technology connects to us and the data that interaction produces will shape much about the world in future, including how we get around.
- Hyper-aging society - By 2030, 21 per cent of the world’s population is expected to be aged 65 or older. Their needs will be an ever-bigger factor in vehicle design.
- Eco-ism - Global warming and energy shortages will become one of the defining issues of the next few decades. Like it or not, global transport will have to be at the forefront of finding ways to minimise the problems.
- Multi-layered Mash-up - Closer cooperation between diverse industries through emerging technologies.
- Context awareness-based Indiviualization - An extension of the ‘internet of things’, in which our personal devices learn our preferences and routines to predict what we need and want to do, and when.
- High Concept Society - Using emerging manufacturing trends and technologies such as open sourcing and 3D-printing to respond more quickly to consumer demands.
- Decentralization of Power - The coming, technology-led ‘Fourth Industrial Revolution’ will allow groups that were previously under-represented on the world stage to have greater influence.
- Anxiety and Chaos - Technological advancements will lead to new threats to global and personal security, which consumers will actively seek relief from.
- Sharing Economy - Already a growing trend, that will eventually lead to people sharing both services and assets, including transport - neighborhoods may just have a few vehicles to share between everybody.
- Co-Evolution - As technology develops, particularly Artificial Intelligence, humans’ place in the world will change, especially as the primary labor force. But it also opens possibilities for new interactions between man and machine.
- Mega-urbanization - The United Nations predicts that, by 2030, 70% of the world’s population - 4.9 billion people - will live in urban areas. As such, urban transport, including personal mobility, will have to be completely re-thought.
- Neo-Frontierism - As the surface gets more crowded, civilization may have to go underground or even into the sky to find space, radically changing the way we get around.
You could interpret that as a somewhat dystopian vision of the future. However, the world is on a different development path to what we've seen before. The Industrial Revolution of the 19th Century led to huge societal changes that technology took decades to catch up to. Now it seems like technology is leading the development of the world, which will hopefully ease our own ability to adapt to the changes that are inevitably coming.
It'll certainly be fascinating to track the accuracy of Project Ioniq Lab's predictions and how the car changes to stay relevant.
Project IONIQ Lab gathers top academics to forecast trends of future mobility
· Lab identifies megatrends likely to impact the car industry in 2030
· Through Project IONIQ Lab, Hyundai Motor works to enhance the lives of its customers
July 22, 2016 – Hyundai Motor has set out the structure, focus and first ideas of its newly-established Project IONIQ Lab in Korea. Project IONIQ Lab sets out to explore future mobility solutions through innovation, research and academic projects. It is a part of Hyundai Motor’s Project IONIQ, a long-term research and development project that predict changes in future mobility announced previously in this year’s Geneva Motor Show.
The open innovation organization enables cooperation among Hyundai Motor, academic bodies and universities. Through the Lab, Hyundai Motor will work to suggest ideas for innovative technologies and concepts of future mobility that will enrich our daily lives.
Wonhong Cho, Executive Vice President of Hyundai Motor Company said: “We are happy to announce the opening of the ‘Project IONIQ Lab’, which extends our efforts to understand future mobility and influence the concept of ‘freedom in mobility’. Hyundai Motor will advance theoretical and practical understanding, innovating to develop future mobility solutions tailored to our customers’ lifestyles.”
The Lab will explore four key areas: freedom to use mobility whenever and wherever; freedom to connect to everyday life while on the move; freedom from accidents and inconveniences; and freedom from environmental pollution and energy exhaustion.
The Project IONIQ Lab will be led by Dr. Soon Jong Lee, Professor of Seoul National University and Head of Korea Future Design & Research Institute, who will be supported by 10 researchers and 10 consultant experts. The group has already issued its first collective output, a summary of *12 future ‘megatrends’ that are likely to affect the car industry in 2030.
From a ‘hyper-connected society’ and ‘eco-ism’ to the ‘decentralization of power’ and ‘mega-urbanization’ the megatrends set out the Project IONIQ Lab’s vision of the world, explaining how mobility will interact with each trend.
Through the new Project IONIQ Lab, Hyundai Motor will predict changes in future mobility and study possible scenarios; develop new types of mobility according to changes in society and people’s lifestyles; and create new service models and mobility experiences to extend the role and definition of ‘cars’.