Three ex-Apple engineers have founded a new company called "Pearl" and this is their very first product.

You can tell a startup has great potential when 50 out of a total of approximately 70 employees used to work at Apple. The company we’re talking about here is Pearl and the first product is a weatherproof backup camera dubbed “RearVision” which is the result of more than two years of development.

You’ll only need just a few minutes and a screwdriver to install it as a regular license plate frame, with the upper part hosting dual cameras while the bottom of the frame incorporates solar panels to provide the necessary juice. It’s a unibody frame manufactured from die cast aluminum alloy which means that it should withstand the test of time.

RearVision comes bundled with a car adapter and a phone mount for your smartphone which must run on at least iOS9 or Android 5.0 and also must have the Pearl app installed. The brain of the smart device is an adapter that has to be connected to the car’s on-board diagnostics (OBD) port and will provide the wireless communication between the cameras and the smartphone.

Once you put the car in reverse, the cameras will automatically turn on and you’ll get a live stream of the rear view directly on your smartphone’s screen. There are both landscape and portrait views to choose from and the app also has two levels of zoom. Pearl has implemented two different types of alerts, one to let you know that you should slow down because there’s something or someone behind the car and another one that will indicate you have to stop as soon as possible to avoid an imminent crash.

Pearl is already taking orders for the RearVision and is asking $500. Customer deliveries are slated to kick off in September, but the bad news is it’s only available in the United States right now.


Gallery: Pearl RearVision