Like on the GINA, BMW creates this spacey look by stretching silver fabric over a framework of moving wires.
BMW Designworks is reviving the futuristic idea behind the automaker’s fabric-covered GINA Light Visionary Model concept from 2008, but now you can wear the roadster's sci-fi styling on your feet. Puma’s new X-Cat Disc stems from a collaboration with the German automaker's design division, and the silver shoes go on sale at select stores worldwide on July 1.
“The approach was to look at every aspect of making a shoe and to try and reimagine it. Freeing yourself of what is here now can be an enjoyable and rewarding exercise. Adrian van Hooydonk, Senior Vice President BMW Group Design, said about the X-Cat.
Designworks treats creating the shoe like styling a car. Puma’s Disc tech is somewhat like a space frame chassis because it replaces traditional laces with a rotating knob to tighten or loosen internal wires. Similar to the shape-shifting GINA, the designers cover this framework with a single piece of stretchable material. While the fabric looks similar, it's more durable and breathable for the X-Cat than on the earlier concept car. Puma also adds laser-cut perforations to the exterior, which adds more style and further increases ventilation for your feet.
The bottom of the shoe features another automotive-inspired design element. BMW sees the sole as the engine of the foot. To evoke this concept, the designers make this section look like interconnecting gears. The automaker also puts its famous roundel next to Puma's leaping cat logo here to show their collaboration.
Puma and BMW X-CAT DISC Shoe
Functional style enters a new dimension: the innovative X-CAT DISC designed by Designworks. The shoe, based on the legendary BMW GINA Light Visionary Model, will launch on 1 July 2016.
Press release 28 June 2016
Munich / Herzogenaurach. In 2008 BMW Group Design unveiled the BMW GINA Light Visionary Model: a concept car with a seamless, flexible, fabric outer shell stretched over a movable substructure, whose functions were only enabled when actually needed. Its interpretation of familiar functional and structural concepts boldly questioned the philosophy of car design.
Now GINA has acted as the inspirational force behind a creative collaboration between Designworks and Puma. The result is the X-CAT DISC, the latest addition to Puma’s DISC footwear range. Designworks, a BMW Group subsidiary, provided the link between the partners and was charged with leading the design process in the development of this visionary shoe. “The approach was to look at every aspect of making a shoe and to try and reimagine it. Freeing yourself of what is here now can be an enjoyable and rewarding exercise. Typically, it also speeds up change,” says Adrian van Hooydonk, Senior Vice President BMW Group Design.
DISC technology meets GINA material.
The starting points for this innovative project were the flexible, ergonomic and lightweight GINA material as well as Puma’s reinvented, lighter and faster-working DISC technology. Instead of using laces, this system works with a rotating disc that pulls internal wires to close and open the shoe. Using only one thin layer of stretchable and super-light GINA material, the shoe wraps around the foot like a second skin. Additional seams are no longer necessary and dynamic movement feels very natural. Since a new material not only allows new shapes but also enables a different way of thinking about movement, Designworks embarked on a new approach to motion. “With the X-CAT project, we wanted to unleash the innovative power of BMW and PUMA. We have transformed the essence of the shape-shifting GINA car into a streamlined and elegant shoe,” says Torsten Hochstetter, Global Creative Director at Puma.
The X-CAT design: shoes that envelop the moving foot.
The X-CAT DISC is about essential character, lightweight design, adaptability and performance. In the spirit of GINA, the designers treated the foot as a kind of chassis in itself. They re-engineered the original automotive material to ensure it was breathable and sufficiently durable to meet the needs of a shoe that wraps around the foot in a single piece. Uniting beauty and performance, they created a light shoe with a very simple design gesture. Automotive design thinking is immediately evident in the proportions that make the material shine – and in the simplicity that prevents it from competing with too many other design features. Fine, laser-cut perforations flow across the front of the X-CAT, underlining the impression of motion while adding ventilation.
Another design cue taken from the original GINA concept is the functional aesthetic of revealing the underlying structure when tightening the shoe. The designers also re-thought the concept for the sole and the Puma DISC, applying BMW engineering approaches to add greater precision. They viewed the sole as the engine of the foot, the driver of movement. This produced a unique design which was inspired by interconnecting gears and integrates both engineered flexibility and interlinked stability.
The BMW X-CAT DISC will be available in selected Puma stores across the world from 1 July 2016.
Designworks, A BMW Group Company
Designworks is a BMW Group company and a creative consultancy that’s been driving innovation for more than forty years. Acquired by BMW Group in 1995, Designworks enables its parent company as well as internationally-renowned clients outside the automotive industry to grow their businesses through design and creative consulting services. With clients including BMW, MINI, Rolls Royce, HP, Microsoft, Corsair, Coca Cola, Embraer, Neil Pryde, John Deere, Siemens Trains and Singapore Airlines, Designworks is deeply immersed in a broad cross-section of industries. With studios in Los Angeles, Munich and Shanghai, Designworks draws upon unique and vibrant resources of knowledge to create the future. www.bmwgroupdesignworks.com