Projection mapping creates moving images for the luxury coupe's backdrop.

The LC 500 stars in a short film that is just as eye catching as the Japanese brand’s new grand tourer. The company’s flagship model makes the Earth move while driving through the mountain roads in Spain’s Sierra Nevada mountain range. There’s no computer trickery here. Instead, cutting-edge cinematography makes the effect possible.

Using a technique called projection mapping, the video’s producers create a natural showcase for the LC 500’s beauty. The 20-person team used ultra-bright projectors to display the moving backdrops on the mountain. In some cases, they stitched multiple images together, which covered wider expanses of the roadside. The coupe and camera then had to time their movements perfectly to synchronize with what was happening in the background.

Lexus debuted the production LC 500 at the 2016 Detroit Auto Show, and the company did an astonishing job of translating the LF-LC concept to the road with little alteration. The grand tourer uses the automaker’s 5.0-liter V8 with 467 horsepower and 389 pound-feet of torque, and a new ten-speed automatic routes power to the rear wheels. For wealthy buyers who want something greener, the LC 500h has a hybrid 3.5-liter V6 with a total output of 354 hp.

After watching Lexus’ video, check out the making-of clip below to see how the projection tech works. It’s quite impressive.

Source: Lexus

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