Acura Wants More Models Than Ever Before

Acura will expand its lineup from four vehicles to six as it targets 200,000 U.S. sales by the end of the decade.

Photo by: Acura

By: Anthony Alaniz

Oct 21, at 6:00pm ET

Comment

Acura has big plans, but in order to get there, the luxury automaker will launch several new and refreshed models. The Japanese luxury brand wants to sell 200,000 cars in the United States by the end of the decade.

Acura’s revamped lineup will expand from four vehicles to six, according to a new Automotive News report. The automaker recently met with dealers in Las Vegas to showcase the new products, including the brand’s new flagship SUV and another based on the Honda Passport.

The automaker has already announced two additions: an "adventure-ready" SUV and an eight-passenger SUV. Acura is also preparing a handful of special-edition models.

Acura's Fancy Passport

Acura Adventure-Ready SUV Teaser

Photo by: Acura

According to AN’s report, Acura’s Passport-based model will feature distinct styling, such as a unique hood, while using the same architecture. It will also have a combustion engine.

The new SUV will go on sale in the first half of 2028. Acura says the model “will deliver the capability customers need for their outdoor adventures along with modern and premium styling.”

Acura’s New Flagship

Acura’s new eight-seat flagship SUV will be the brand’s largest ever, and it’s already in development. Production is expected to start by the end of the decade, featuring a Range Rover-like design.

The Acura will allegedly share a platform with the next-generation MDX, which will likely result in a Honda variant, too, internally codenamed the Pilot XXL. Adding a large, three-row SUV will give Acura a competitor to the Cadillac Escalade and Lexus TX.

What’s Up With The Rest Of Acura’s Lineup?

Next-Generation Acura RDX Hybrid

Photo by: Acura

Acura is preparing the next-generation RDX, which will go on hiatus after production ends later this year. It will return as a hybrid, the first Acura model to feature the company’s two-motor hybrid system.

The new RDX will also introduce Acura’s new design language. The company teased the SUV in January, showing off a sleek crossover.

According to the report, Acura will launch a limited-production Integra Type S later this year. It also showed dealers special editions of the ADX and MDX, the brand’s only crossovers on sale in 2027.

Luxury Rat Race

Acura isn't the only luxury automaker gunning for higher sales. Nearly a year ago, a report surfaced alleging that Mercedes-Benz would target annual sales of 400,000 units.

What do you think?

View

Comments

The German automaker plans to reach its goal by launching several new models, like Acura, but it still has a way to go. Mercedes-Benz sold just over 300,000 cars in the United States in 2025.

Acura sold 133,433 cars in 2025, and two new models might not be enough for the brand to reach its goal.