This Rusty Old Truck Is Actually a New Silverado Underneath

Even though it may look rough on the outside, this Icon restomod is a fully modern Chevy underneath.

Photo by: Icon

By: Jeff Perez

Jun 6, 2025 at 2:15pm ET

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There are so many over-the-top, ostentatious, and unfortunately, ugly truck restomods out there that they all sort of blend together. But Icon makes sure its projects stand out. The Los Angeles, California-based shop known for keeping the original charm of its builds has done it again with a gorgeous 1970 Chevrolet C20 pickup.

Although this truck looks like it was pulled from a scrapyard, it's actually fully modern underneath. As part of Icon's 'Derelict' series of vehicles, this Chevrolet C20 has a vintage shell with period-correct styling—and even original rust for that truly retro look—but it sits atop a modern Silverado platform.

Photo by: Icon

Inside, this truck has a custom dashboard featuring amenities like a center touchscreen with a backup camera, an audio system, modern gauges, and more. Not to mention the bench seat upholstered in a lovely Connolly leather and wool plaid. The engine is a stock 5.3-liter Ecotec V-8 borrowed from the Silverado.

"The biggest challenge was preserving the soul of the 1970s while ensuring today's modern, reliable technology still works flawlessly," notes Icon Founder and CEO, Jonathan Ward.

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"Thanks to our incredible team, we were able to maintain full OEM functionality of the Silverado's CAN bus systems—a massive engineering accomplishment that allows this build to be serviced just like a new truck."

Icon doesn't list a price for this particular project either, but we can't imagine that much attention to detail comes cheap. Thankfully, this won't be the only Silverado reimagined as part of Icon's Derelict series. The shop says it has a second, 1968 C10 Short Bed already in development.