Cupra, the Spanish performance car brand under the Volkswagen Group umbrella, has taken a step towards making electric vehicles more accessible to the masses in the UK. Following a temporary halt in production last December at the Volkswagen Group's Zwickau factory, the automaker has announced substantial price reductions on its Born electric hatchback across its entire range.
Cupra has slashed prices by a notable £2,350. Furthermore, in a bid to streamline its product lineup, the brand will be simplifying the Born range by closing certain configurations for new factory orders. This move aims to focus on the most popular trim levels and options.
Gallery: CUPRA Born 2021
As a result of these changes, the entry price for a factory order Born now stands at £35,085 for the V1 58 kWh 230 PS variant. Similarly, the larger battery option sees a reduction in the entry price to £41,385 for the V3 77 kWh 230 PS model. Here's the full updated pricing for the Born in the UK:
| Trim level | Model | WLTP CO2 (g/km) | BiK 2023/24* | MDP (Manufacturer’s Direct Price) (inc. VAT) | Available for Order |
| V1 | 58 kWh 204 PS | 0 | 2% | £34,125 | Orders from stock only |
| 58 kWh 230 PS e-Boost | 0 | 2% | £35,085 | New factory orders and orders from stock | |
| V2 | 58 kWh 204 PS | 0 | 2% | £36,045 | Orders from stock only |
| 58 kWh 230 PS e-Boost | 0 | 2% | £36,855 | New factory orders and orders from stock | |
| V2 Edition 58 kWh 230 PS e-Boost | 0 | 2% | £37,765 | Orders from stock only | |
| 77 kWh 230 PS e-Boost | 0 | 2% | £39,625 | Orders from stock only | |
| V3 | 58 kWh 204 PS | 0 | 2% | £37,800 | Orders from stock only |
| 58 kWh 230 PS e-Boost | 0 | 2% | £38,605 | New factory orders and orders from stock | |
| V3 Edition 58 kWh 230 PS e-Boost | 0 | 2% | £39,500 | Orders from stock only | |
| 77 kWh 230 PS e-Boost | 0 | 2% | £41,385 | New factory orders and orders from stock |
The £2,350 price reduction is applicable to both new factory orders and existing stock, including configurations that are now closed for new factory orders, Cupra explains. Additionally, to sweeten the deal, the company is offering a range of incentives to encourage prospective buyers to make the switch to electric. These incentives include 0 per cent APR for 36 months or a £4,000 deposit contribution on 3.9 per cent APR for 48 months for orders placed before April 2 this year. Customers will also benefit from a complimentary Ohme home charger and a £750 pre-paid Mastercard for every retail purchase completed by March 31, 2024.
As a final note, Cupra unveiled the Born VZ just recently, a fully electric hot hatch with an output of 322 PS and 402 lb-ft of torque. It is scheduled to go on sale in Europe around the third quarter of the year. Meanwhile, a refresh for the regular Born is also currently under development.
The Born's UK range:
Source: Cupra