In 2023 as a whole, 12,847,481 cars were sold in Europe (EU+UK+EFTA), a figure that represents growth of 13.7% compared to 11,294,502 in 2022. December 2023, on the other hand, with a total of 1,048,727 registered vehicles (-3.8%), is the first month of decline in the statistics after sixteen consecutive months of growth for Europe.

Growth drivers for the year as a whole among the most important markets were Italy (+18.9%), the United Kingdom (+17.9%), Spain (+16.7%) and France (+16.1%), while Germany remained at a more modest +7.3%.

At continental level, Acea recorded the strongest growth in some smaller markets such as Bulgaria and Croatia ( +31.5% and +31.3% respectively), but also in Belgium (+30.1%), Greece (+27.7%), Portugal (+26.9%) and Cyprus (+26.8%). Only Norway (-27.2%) and Hungary (-3.4%) saw a decline .

Electric cars overtake diesel drives

In 2023, electric cars will reach a market share of 15.7% (in 2022 it was 13.9%) and overtake diesel-powered vehicles for the first time, which are at 11.9% (last year it was 14.5%). This makes the electric car the third-largest source of propulsion in Europe - after petrol and hybrids.

Tesla Model 3 an einer Ladesäule

A look at the fuel mix in 2023 shows that petrol cars will increase slightly in absolute terms, but their market share will fall from 36.6% in 2022 to 35.7% last year, while mild and full hybrids, which are continuing their growth trajectory, will narrow the gap to 26.4% (2022: 23.4%).

Market share by fuel type in 2023:

  • Petrol: 35.7%
  • Hybrid (MHEV+HEV): 26.4%
  • Electric (BEV): 15.7%
  • Diesel: 11.9%
  • Plug-in hybrid (PHEV): 7.7%
  • Other (LPG, methane, ethanol, hydrogen): 2.5%

Who is rising and who is falling

The brand with the strongest growth in 2023 is Tesla with a remarkable increase of 56.9%, closely followed by Lexus (+53.6%), Alfa Romeo (+52.1%), Suzuki (+41.6%) and Cupra (+40.9%).

I nuovi colori ufficiali Tesla, offerti con programma di wrappatura

Tesla Model Y

Lexus NX 350h

Lexus NX

In pista coi 280 CV dell’Alfa Romeo Tonale plug-in hybrid Q4

Alfa Romeo Tonale

Smart (+30.8%), Mazda (+30.2%), Land Rover (+27.1%) and Skoda (+26.3%) also performed well.

On the other hand, Mitsubishi (-25.1%), Honda (-9.8%), Fiat (-3.4%), DS (-3.1%), Citroën (-1.5%) and Jaguar (-0.4%) are in decline.

The overview for 2023

Improved Deteriorated
  • Tesla (+56.9%)
  • Lexus (+53.6%)
  • Alfa Romeo (+52.1%)
  • Suzuki (+41.6%)
  • Cupra (+40.9%)
  • Smart (+30.8%)
  • Mazda (+30.2%)
  • Land Rover (+27.1%)
  • Skoda (+26.3%)
  • Nissan (+23.1%)
  • Jeep (+22.6%)
  • Mitsubishi (-25.1%)
  • Honda (-9.8%)
  • Fiat (-3.4%)
  • DS (-3.1%)
  • Citroën (-1.5%)
  • Jaguar (-0.4%)

Ranking by group

If we instead look at the market shares by group in 2023, we see that Volkswagen remains at the top with 25.9% of European registrations , followed by Stellantis (16.6%), the Renault Group (9.7%), the Hyundai Group (8.6%) and the BMW Group with 7.1%. This is followed by the Toyota Group (6.9%), Mercedes-Benz (5.5%), Ford (4.0%) and Tesla (2.9%).

  1. Volkswagen: 3,324,705
  2. Stellantis: 2,128,625
  3. Renault: 1,242,293
  4. Hyundai Group: 1,106,467
  5. BMW: 913,955
  6. Toyota: 888,770
  7. Mercedes-Benz: 710,433
  8. Ford: 518,371
  9. Tesla: 366,326