The new Aston Martin DB12 Volante, making its UK premiere at the iconic Salon Privé, held at Blenheim Palace from 30 August to 2 September. With its global reveal at the Monterey Car Week still fresh in enthusiasts' minds, the DB12 Volante is highly anticipated to be revealed in its home country, and is poised to set new standards for open-top super tourers.
Stylish, elegant, and oozing sporting character, the DB12 Volante's 30 August debut kicks off a week-long soiree for auto aficionados. The unveiling venue couldn't be more fitting for this class-defining car; Salon Privé is not just another automobile event but a British social calendar staple and an exclusive celebration of automotive grandeur.
Gallery: Aston Martin DB12 Volante Salon Privé
The Salon Privé is also serving as the ideal backdrop for Aston Martin to continue its 110th-anniversary celebrations. It's not just the DB12 Volante taking centre stage; joining the ranks are some of Aston Martin's fastest and most ferocious creations, including the V12 Vantage, and the most powerful production car the brand has ever made, the DBS770 Ultimate. If that wasn't enough, the Official FIA Safety Car of Formula 1, the Aston Martin Vantage, will also make an appearance, adding a dose of racing adrenaline to the luxe event.
Oliver Turner, the Regional President for UK & South Africa, mentioned that Salon Privé offers the perfect platform for the UK debut of the DB12 Volante because of the event's discerning crowd that appreciates the intersection of luxury and performance, precisely the market that the DB12 Volante aims to captivate.
But it's not just about the latest and greatest; Aston Martin plans to take attendees on a journey through time. On display will be an additional 22 cars that chart the brand's illustrious history. From the 1920s Bamford & Martin to the 2020 DB5 Goldfinger Continuation and 2022 DBR22, the line-up promises something for every Aston Martin enthusiast. This spectacular spread is part of the brand's strategy to showcase its most iconic cars as it marks its 110th anniversary on 1 September. If you're lucky enough to attend, you're not just witnessing the unveiling of a supercar; you're becoming part of Aston Martin's rich 110-year history.