As Bugatti's latest Sur Mesure creation, the new Bugatti Chiron Super Sport 'Golden Era' is a one-of-a-kind masterpiece representing the very essence of personalisation, luxury, and attention to detail. Crafted over two years of tireless work by Bugatti’s skilled artisans, the ‘Golden Era’ is an unparalleled exemplar of one of the greatest achievements in combustion engine development: the Bugatti W16. The customer's desire for something unparalleled and original to honour Bugatti's revolutionary history was met with a proposal that would illustrate the journey of Bugatti since its inception in 1909 to its latest W16-powered models.

What makes the ‘Golden Era’ truly stand out is a series of 45 hand-drawn sketches that illuminate Bugatti's legendary milestones. From the modern era's EB110 and Veyron to the historic Type 41 Royale and Type 57 SC Atlantic, the artwork adorning this vehicle spins the Bugatti legend, a story that spans over 115 years. The design team's creativity didn't stop at mere aesthetics; they invented a whole new shade of ‘Doré’ gold, merged with a metallic version of ‘Nocturne Black’. This unique blend, painted entirely by hand, offers the Chiron Super Sport a beautiful balance.

Gallery: Bugatti Golden Era Craftsmanship

The quest for perfection is evident in every facet of the ‘Golden Era’. Techniques like decals, foils, or vinyl wraps were quickly dismissed for looking artificial. The team aimed to create an artwork that would not only look genuine but also endure the test of time. With a blend of hard labour, experimental creativity, and determination, the team crafted an entirely new finish. The effect allowed the ink to adhere to the car's body, giving depth, beauty, and longevity to the design. They drew, sanded, and coated the sketches up to four separate times, creating a piece of art with real contrast and a three-dimensional feel.

Jascha Straub, Lead Designer for Sur Mesure at Bugatti, spoke about the unrelenting pursuit of excellence, saying, “There is only one priority with a Bugatti – and that is to deliver a simply flawless and timeless finish. A true team effort that enabled us to push boundaries!”

The ‘Golden Era’ extends its artistry to the interior with subtle sketches and a mixture of leather, suede leather, and customised touches, including ‘One-of-one’ gold script in the cabin and ‘Golden Era’ stitched into the headrests. This exquisite attention to detail ensures that the car's interior can withstand daily use without losing its elegance.

A fitting tribute to the genius of Ettore Bugatti, the Chiron Super Sport ‘Golden Era’ symbolises the brand's commitment to craftsmanship, performance, and beauty. It is not just an homage to Bugatti's creations, but to the customers whose passion and creativity continue to inspire excellence.

After a collaborative process that lasted over two years, the ‘Golden Era’ will be handed over to its owner at Monterey Car Week. This Bugatti is not just a car; it's a timeless piece of incomparable history, a testament to what can be achieved with limitless creativity, trust, transparency, respect, and artistry.

A physical representation of the golden era of Bugatti, this car showcases work that sets a new benchmark in automotive couture, and it exemplifies the brand's Sur Mesure programme's ability to bring customers' dreams to life. A true masterpiece in every detail, but one that's meant to be driven and enjoyed, the ‘Golden Era’ stands as a superb tribute to over a century of Bugatti's rich heritage.

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