Maserati’s personalisation programme is expanding with a new pair of colours designed by David Beckham. They are part of the company’s first Fuoriserie Essentials collection, which will allow privileged tastemakers to collaborate with the brand.
The Fuoriserie DB Essentials collection is available now upon request for the MC20 supercar and the Grecale crossover. The colours, “Night Interaction” blue and “Verde Royale” green, take inspiration from Maserati’s vintage portfolio. The 1967 Ghibli coupe inspired the exterior blue, which Beckham paired with tan shade leather for the interiors.
Gallery: Maserati Fuoriserie DB Essentials Collection
The rare 1986 Maserati Quattroporte Royale inspired the green. The automaker only made 51 of them. The new colour pairs with brown leather upholstery inside. Cars with a colour from the collection receive a metal plate that celebrates the collaboration. It’s between the front seats on the centre console on the Grecale and between the headrests on the MC20.
Maserati’s collaboration comes as automakers realise the value customers place on customising their vehicles. Ferrari, Mercedes-Benz, Lamborghini, and others offer an expanded list of styling choices under the banner of personalisation programmes. These programmes often provide options such as a broader colour palette, unique upholstery choices, and special trim to those willing to pay a premium to individualise their vehicles– and automakers don’t want to miss out on that profit.
Last year, Maserati launched a new global store concept that incorporated its Fuoriserie programme. Customers can personalise their vehicles at the retailer, selecting the exterior paint, interior stitching, wheels, and more.
The Fuoriserie DB Essentials collection is only available on the MC20 and Grecale. Maserati’s broader Fuoriserie programme is available on the rest of the lineup, which is growing. Maserati will allegedly launch the Quattroporte EV next year, and there are rumours that the next-generation Levante is coming soon. Both will be ripe for customisation under the Fuoriserie programme.
Maserati recently put the program on display during the 2023 Milan Design Week. The automaker built two one-off GranTurismo coupes highlighting the programme’s breadth of choices. One featured a chromatic mirror exterior finish, while the other wore 14 different paint colours.