Art has been a part of Porsche's DNA for decades, transforming timeless silhouettes into creative masterpieces meant to be displayed in prestigious galleries.
While modern models like the Vision Gran Turismo, Taycan Cross Turismo, and 911 Carrera were reimagined as blank canvases, none quite hold the historical significance as the 356. Porsche is proud to unveil the first 356 SC art car since Janis Joplin’s bespoke 356 SC by Dave Richards in 1969.
Swiss industrial designer Alfredo Häberli collaborated with Porsche Centre Zurich to create a hand-painted 1964 Porsche 356 SC, which will be auctioned off in December with proceeds donated to a worthy cause. Inspiration behind the project focuses on supporting art and culture in Switzerland.
Häberli painted the 356 SC with his assistant Dominic Plüer. Only 1 kilogram (2 lbs) of paint was applied in three light shades to around 80 percent of the car's exterior surface. The small amount of paint used results in Häberli's philosophy on Porsche sports cars' lightness.
Following its unveiling in Schlieren, the 356 Artcar from Porsche Center Zurich will go on tour and be shown at various locations and events in Switzerland. The car will be sold in cooperation with the Koller auction house. The proceeds will be donated to Kinderkrebshilfe Schweiz, a Swiss association that assists children with cancer.