The new Mazda CX-90 will be revealed in full on January 31, but the "unboxed" teaser campaign isn't leaving much to the imagination. The latest video focuses on design, and while we learn a few things about the large SUV's exterior, the star of this show is the interior.
And it looks like a rather posh cabin, based on what we see. Automakers love to toss around the word emotion regarding vehicles and Mazda is no exception; the company will utilise a mixture of neutral colours with traditional Japanese stitching on the dash to evoke such feelings from the driver and passengers. As this particular CX-90 comes together we see a swatch of light grey, dark grey, and white accented with chrome and wood trim in locations.
We aren't sure that's actual wood, however. Interior designer Becki Owens makes a guest appearance in this video, discussing colours and textures for the interior. She handles a wood sample with a sticker on the back labelled Stoneform, which is a wood alternative flooring material she designed. Later in the video, we see the CX-90's centre console with what looks like this material applied to the top. Whether it's real wood or Stoneform isn't clear, but it looks quite good in this application. Also, we can see Mazda's big SUV retains a shift stalk for the transmission as well as a host of tactile controls.
As for design cues on the outside, a new colour called Artisan Red is officially revealed. It's apparently the shade of red we've seen on other CX-90 teasers, and once again, Mazda dips into the well of emotion in its description of the paint. Beyond that, the video also offers some insight into the CX-90's bodywork. Mazda's design language predominantly uses rounded, organic shapes versus hard edges to maximise the paint's reflectivity. In theory, this helps onlookers create a stronger – you guessed it – emotional connection with the CX-90.
With just five days to go before the big reveal, it's hard to say if we will see another major CX-90 teaser. We already know it will feature Mazda's 3.3-litre turbocharged I6 making 340 bhp, and we know Mazda will offer a hybrid powertrain. Whether that includes the six-cylinder or the 2.5-litre four-pot from the CX-60 is a question we still need answered, but with full disclosure less than a week away, we won't have long to wait.