French car maker Peugeot has confirmed just 50 examples of its introductory 408 model – the First Edition – will come to the UK. Equipped with plug-in hybrid power and an enhanced specification based on the mainstream GT trim, the early cars will come with a price tag of just over £43,000.

These early models will be the first of Peugeot’s new coupe-crossover to arrive with customers in the UK. The 408 has already been revealed, complete with its three-tier trim structure, and it will make its public debut this week at the Paris Motor Show.

However, the new First Edition model will build on the foundations of the range-topping GT model, and comes exclusively with Peugeot’s '225' plug-in hybrid system. That combines a 1.6-litre petrol engine with an electric motor, both of which drive the front wheels via an eight-speed automatic gearbox.

Peugeot 408 (2023)

Like the more conventional GT models, the First Edition cars will come with electrically adjustable heated front seats, as well as a digital instrument cluster and 10-inch touchscreen infotainment system. However, the introductory model also comes with Obsession Blue paint with “dichroic effects” that reflect light differently depending on how it hits the bodywork.

The First Edition 408s will get a 7.4 kW on-board charging system, too, as well as tri-material upholstery including Alcantara. A five-programme massage function is also included, along with the complimentary Electric Pack, which includes a Pod Point ‘wallbox’ home charging unit and a servicing package that covers the car for four years or 40,000 miles.

Prices start from £43,250, but customers will only be able to place orders online, rather than at Peugeot dealerships. According to Peugeot, the arrangement allows customers to “configure, finance, and order their next vehicle entirely from the comfort of their home, as well as obtain a part-exchange valuation on their current vehicle”. Customers can also schedule video tours of some cars, although it’s thought this will not apply to the new 408 for some time.

Those unable to get one of the new 408 First Edition models will have to wait for one of the more mainstream examples, which are expected to arrive at the beginning of next year. The new car will be available with a choice of two plug-in hybrid powetrains – a 178 bhp 1.6 version and the 222 bhp system in the First Edition – while a 1.2-litre petrol engine with 128 bhp will also be offered. An electric ‘e-408’ model is expected to follow later in 2023.

Gallery: Peugeot 408 (2023)