Europe is experiencing a really challenging time right now and the latest passenger car sales data also highlight that. In March, car sales decreased by about 19% year-over-year to roughly 1.14 million.
In the case of the plug-in segment, the situation is different - much better, because the electrification is booming. Challenges with parts supply and overall uncertainty only slow the plug-in segment down, rather than bringing it into the red like internal combustion engine cars.
According to EV Volumes' data, shared by Jose Pontes, roughly 250,000 new passenger plug-in cars were registered in Europe last month, which is 10% more than a year ago. More importantly, it's the second-highest monthly result ever.
The plug-in market share, as expected, improved further, reaching 22%, after 20% in February.
An important finding is that the plug-in segment is driven only by all-electric cars, which noted a healthy growth rate of 47%, while plug-in hybrids declined noticeably (by 22% year-over-year).
New plug-in car registrations:
- BEVs: about *159,000 (up 47% year-over-year) and 14% share
- PHEVs: about *91,000 (down 22% year-over-year) and 8% share
- Total: 250,601 (up 10% year-over-year) and 22% share
* estimated from the market share
Plug-In Electric Car Sales In Europe – March 2022
So far this year, some 565,297 new passenger plug-in electric cars were registered in Europe. That's about 21% of the total volume.
- BEVs: about *0.32 million and 12% share
- PHEVs: about *0.11 million and 9% share
- Total: 565,297 (up 24% year-over-year) and 21% share
* estimated from the market share
Top plug-in models
High volume deliveries of Tesla cars (from China) in the final month of the quarter allowed it to achieve spectacular results.
The Tesla Model 3 noted 23,198 units in March and 32,901 year-to-date (up 6% year-over-year), taking first place in both cases.
The second best-selling model for the month and for the quarter is the Tesla Model Y with respectively 19,500 and 26,637 units. It's expected that if Tesla ramps up its German plant, the Model Y will overtake the Model 3.
The third best-selling model is the Fiat 500 electric with a monthly record of 6,554 registrations and 13,931 in Q1.
Results last month:
- Tesla Model 3 - 23,198
- Tesla Model Y - 19,500
- Fiat 500 electric - 6,554
- Kia Niro EV (e-Niro) - 5,319
- Volkswagen ID.4 - 5,070
- Ford Kuga PHEV - 4,938
- Renault ZOE - 4,273
- Peugeot e-208 - 4,270
- Hyundai Kona Electric - 4,204
- Audi Q4 e-tron - 4,146
- Tesla Model 3 - 32,901
- Tesla Model Y - 26,637
- Fiat 500 electric - 13,931
- Kia Niro EV (e-Niro) - 12,562
- Volkswagen ID.4 - 11,138
- Peugeot 3008 PHEV - 11,056
- Audi Q4 e-tron - 10,947
- Hyundai Kona Electric - 10,826
- Renault ZOE - 10,774
- Ford Kuga PHEV - 10,678
Top brands and automotive groups
The list of top plug-in brands, as usual, consists of many premium brands at the top. Tesla improved its position in the BEV/PHEV segment to #1 in March as a brand and #5 if we consider automotive groups.
Top brands last month:
- Tesla- 10.5%
- BMW - 9.1%
- Mercedes-Benz - 8.9%
- Volvo - 6.1%
- Kia - 6.0%
- Volkswagen - 5.9%
- Audi - 5.9%
- Peugeot - 5.7%
Top automotive groups last month:
The top automotive groups by plug-in electric car sales volume in Europe:
- Volkswagen Group - 17.5% share
- Stellantis - 14.7% share (Peugeot brand at 5.7%)
- Hyundai Motor Group - 11.3 % share (Kia brand at 6.0%, Hyundai at 5.3%)
- BMW Group - 11.1% share (BMW brand at 9.1%)
- Tesla - 10.5% share
- Mercedes Group - 10.2% share (Mercedes-Benz brand at 8.9%)