BMW design boss deconstructs 2023 7 Series, i7 saloon styling

The BMW 7 Series is a pinnacle product for the brand. It combines luxury, technology, and power into a single package, and the new-generation 7 Series continues that tradition with the 2023 model. The saloon gets an all-new design inside and out, and a new video from BMWBlog breaks it all down with the company's design boss, Domagoj Dukec.

The video opens by discussing the new face of the 2023 7 Series and i7, which follows the look introduced on the redesigned X7 earlier this month. The saloon gets a split-headlight design that gives BMW more freedom in crafting a unique lighting signature. It receives the brand's illuminated grille, too. The XM will also sport this look. Flush door handles and a more pronounced Hofmeister kink liven up the otherwise subdued side profile.

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The rear features sleek taillights, available with black or chrome accents. While there isn't an official M7, top-tier 7 Series models will get quad exhaust pipes. The electric i7 and other 7 Series will sport similar rear-end designs, hiding the tailpipes on the petrol-powered versions. BMW also tweaked the badging style, emphasising the model number over the variant, which will arrive on other BMW models in the future.

Inside, it's all about technology and luxury. The biggest addition is in the rear with the brand's new Theatre Screen, a 31-inch 8K display that folds down from the ceiling like a reverse sunroof. Amazon Fire TV is built-in. Screens are also located in the rear doors to control the seat, HVAC, and entertainment options. BMW felt that car companies were putting too much design effort into the front seats and not enough into the rear.

Design details:

⠀ BMW design boss explains 2023 X7 styling changes, split headlights

BMW Design boss says 'Good design is not about pretty or ugly'

The video deconstructs a lot of the saloon's design, but the sedan is more than just its looks. BMW will offer the new 7 Series with three petrol engines via a turbocharged 3.0-litre or a twin-turbocharged 4.4-litre V8. All three pair to a 48-volt mild-hybrid assist system. The i7 offers full electrification with two electric motors pumping out a combined 536 bhp (399 kilowatts) and 549 pound-feet (744 Newton-metres) of torque. BMW estimates it'll offer around 367 - 388 miles of range in Europe.

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