During the second quarter of this year, Jaguar increased its global sales by 55% year-over-year to 29,152, which is a sign of a rebound. However, it's still far from almost 40,000 units in 2019 and over 44,000 in 2018.
Unfortunately, the all-electric Jaguar I-PACE was not able to rebound by 55%. Sales increased just 2% year-over-year to 2,536, while in Q2 2019 it was 4,634. That's not good news.
The share of the Jaguar I-PACE out of the overall Jaguar sales decreased to 8.7%, which is basically the lowest level since the introduction of the first and only electric model in the lineup.
Jaguar I-PACE sales – Q2 2021
So far this year, Jaguar sold 4,768 I-PACE, while cumulative results stand at over 45,000.
Jaguar Land Rover results
Jaguar Land Rover (part of Tata) reports a total of 124,537 sales (up 68% year-over-year), mostly thanks to the Land Rover brand (95,385; up 72.5% year-over-year).
The lineup includes several plug-in hybrid models:
- Land Rover Range Rover
- Land Rover Range Rover Sport
- Land Rover Evoque
- Land Rover Discovery Sport
- Land Rover Defender
- Land Rover Range Rover Velar
- Jaguar F-PACE
- Jaguar E-PACE
...but sales numbers of PHEVs were not disclosed (we guess that it's at least about 10% of the total). All of the PHEVs are also available as mild hybrids.
In the next several years, Jaguar is expected to become a 100% brand. Land Rover probably will offer a mix of BEVs and PHEVs.