This SUV has gone from "Sport Utility" to "Shooting Utility Vehicle." It's the Land Rover Discovery, which has changed its skin to become the official car of the Motor1.com Italia video crew.
The Discovery was not chosen at random; it's is one of the most versatile models in the Land Rover range and our Italian colleagues have turned it into a working tool for video production that will support their YouTube channel.
Recognising it around Italy will be easy thanks to a special wrap designed just for her. If you're in Milan in the coming days, you can also see it live at MiMo (June 10-13). More precisely, it will be in Piazza San Carlo, Stand number 80.
Inspired by our logo, Garage Italia played with the colours white, matte black, and electric blue. The latter especially plays a fundamental role, because it combines with different tones to give visual dynamism to the "camouflage" effect.
The rear is full colour in light blue with some metallic touches, and continuing along the sides, the wheel arches and the bonnet become taken over by the camouflage pattern that creates a particular optical effect when the car is moving. Not to be missed on the front doors is the large Motor1.com logo, which accompanies our name under the mirrors.
The wrapping required three separate micro-channelled cast films: the first layer covered the Discovery entirely in black, and subsequent layers added elements in gloss blue and matte blue. In total, a whopping 45 square feet of film was required.
Our Discovery is based on the standard S model, equipped with the 249-bhp, 3.0-litre six-cylinder (D250 mild-hybrid) that transmits power to an automatic transmission and then distributes it through an all-wheel-drive system. The configuration, however, was customised based on our team's operational needs.
Here are some of the accessories we chose:
- Electrically removable trailer hitch with advanced reverse assist
- Reduced gears
- Heated windscreen
- On-board Wi-Fi
- Four-zone climate control
- Cabin ionisation system with PM 2.5 filter
Our first field test will begin at the end of the Milano Monza Show and we'll share our impressions as soon as possible together with our backstage videos.