As city dwellers adapt to the post-COVID world, more commuters are ditching public transportation for motorcycles and scooters. In the UK alone, consumers have already purchased 9,000 petrol-powered or electric scooters in 2021. Barcelona-based electric scooter maker Silence wants to capitalise on that shift by opening the doors to its first UK store.
Based in Birmingham, Silence’s UK branch offers the brand’s S01, S02, S02 LS, and S02 LS Long Range. The S02 LS is the brand’s entry point at £2,695.00 while the flagship S01 scooter comes in at £4,995. The S02 and S02 LS Long Range make up the mid-tier at £4,695 and £3,595 ($5,047 USD), respectively. Silence’s range should attract a wide array of the UK’s urban riders.
“Whether you’re concerned by Low Emission Zone charges hitting your delivery business, looking to make a green step in your travel choice, or just want a neat alternative to crowded public transport after Covid-19, then going electric is for you,” said Silence UK founder John Edwards.
Originally scheduled to open in January, 2021, the UK flagship store will join Silence’s global network, including retail locations in 13 European nations as well as stores in China and South Africa. Along with the S01 and S02 platforms, the UK location will stock the full line of Silence’s accessories. Sales associates and experts will also be on hand to help new riders or petrol-powered scooter converts with questions.
“So far, our customers have told us they love the simplicity, clean convenience, and performance of all-electric riding,” added Edwards. “We’re bringing something new and needed to the market. It’s the right idea, at the right time.”
While Silence missed out on the 2021 UK scooter boom so far, they’re hoping to make up ground with a diverse product range and second-to-none customer experience.