London and Birmingham are the first cities available on the service.
Available as standard on BMW plug-in hybrid models running the latest BMW Operating System 7.0, eDrive Zones uses geo-fencing and GPS technology to show where drivers are in the capital's TFL Congestion Charge and ULEZ zone in London, or Birmingham's planned Clean Air Zone, due to be implemented in 2021. Future cities in the UK and Ireland will be added later.
An early trial of the technology, carried out in the Netherlands in 2018, showed 90 percent of all routes available on the system were navigated on electric-only mode.
"This is the flexibility that customers want, as they make the transition to electromobility," said Pieter Nota, BMW AG board member for customer, brands, and sales.
"A plug-in hybrid vehicle combines the best of two worlds: emission-free city-driving as well as long-distance capabilities. We urge governments to prioritise plug-in hybrid vehicles in order to encourage consumers to live a more sustainable lifestyle.
"BMW eDrive Zones technology supports customers to drive emission free in London and Birmingham.
"It improves air quality in cities fast and reduces running costs for drivers. It’s win-win for everyone."
Right now the BMW eDrive Zones service is available as standard on the BMW 330e, BMW 530e, BMW 745e and BMW X5 xDrive45e, and has also been made available via a free over-the-air software update for compatible BMW plug-in hybrid vehicles.
BMW currently offers 14 electrified vehicles across its BMW and Mini brand, with that number increasing to 25 over the next three years. By next year it is aiming to have electrified vehicles account for a quarter of its sales, while by 2030 it expected that to rise to half.