Every so often automakers like to dip a toe into other genres. By that, we mean really different genres like bicycles, furniture, and a longtime favourite for more than a few manufacturers, alcohol. That’s the subject of this new and very expensive offering of single malt scotch whisky from Aston Martin and Bowmore, a distillery well-known among single malt connoisseurs. The result is the Black Bowmore DB5 1964, and one bottle costs over £50,000.
There are several aspects that factor into this price. For starters, 1964 is the year this whisky was distilled. It was the first run using Bowmore’s then-new steam-heated stills, creating the Black Bowmore single malt which is quite rare. It’s only been packaged six times, with approximately six thousand bottles being offered to the public since 1993.
Gallery: Black Bowmore DB5 1964 Whisky
Speaking of bottles, you’ll notice the Black Bowmore DB5 1964 has an interesting container. Creating the bottle takes one week, and that’s not just fancy trim at the base. The bottle uses an actual Aston Martin DB5 piston in its design, and it comes in a snazzy case that includes a book detailing the history of Bowmore, which dates back to 1779.
Also factoring into cost is the rarity of this specific run. Only 27 bottles will be released for sale, though with it costing as much as a new C8 Chevrolet Corvette, the audience for such luxury is surely a small one. Oftentimes, such limited-production offerings are only available to a select group of individuals or vehicle owners, but that doesn’t appear to be the case this time. In a press release for Black Bowmore DB5 1964, neither Aston Martin nor Bowmore mentioned any restrictions on who could purchase this rare whisky.
So if you have £50,000 and a craving for aged scotch whisky bottled in an Aston Martin piston, you can satisfy that urge when Black Bowmore DB5 1964 goes on sale late Autumn in the UK.
Bowmore® and Aston Martin unveil first collaboration
1964 provides inspiration to showcase craftsmanship and innovation to unite Black Bowmore and the Aston Martin DB5
6 August 2020, Islay, UK - Bowmore® Islay Single Malt Scotch Whisky and Aston Martin have unveiled their first collaborative creation; Black Bowmore DB5 1964. A striking concept which brings together an iconic whisky and a legendary car in a bottle of equal parts, featuring exceptional single malt and a genuine Aston Martin DB5 piston.
With only 25 bottles for sale, this exceptionally rare Black Bowmore DB5 1964 is a celebration of time; a definitive moment in history for both Bowmore and Aston Martin. It is also a celebration of shared values and passions; showcasing great innovation and invention.
A beautifully inspiring masterpiece; this unique, handcrafted vessel houses an equally exceptional single malt, Black Bowmore. Inspired by the past, but truly breath-taking in today’s world. The significance of 1964 is paramount. This represents a truly defining era of evolution for both Bowmore and Aston Martin.
For Bowmore, 1964 is arguably one of the most significant points in the distillery’s 240-year history. The arrival of a new boiler saw the distillery enter the modern age of distilling as coal fires made way for steam in heating the stills. It was the first distillation from this new boiler that produced the spirit which was to become the iconic Black Bowmore; a sublimely rich and decadent single malt, reflected in awe-inspiring deep darkness.
First distilled on 5 November 1964, over the years Black Bowmore has become one of the rarest and most sought-after single malt whiskies ever created. This latest release represents only the sixth bottling of this exquisite single malt. Since 1993, only around six thousand bottles of Black Bowmore have been made available, thus adding to the desirability of this iconic whisky.
David Turner, Distillery Manager at Bowmore commented “1964 represents a significant date in the modern history of the distillery. Not only a key moment in how we distilled our spirit, but perhaps even more significant as this very spirit went onto create Black Bowmore. These defining moments are fundamental to the history of Bowmore. This collaboration with Aston Martin has allowed us to once again showcase this iconic single malt in the most incredible way.”
For Aston Martin, this was the era of their most iconic car. Launched in 1963 to considerable acclaim, the Aston Martin DB5 is now widely regarded as ‘the most famous car in the world’, not least by virtue of its links to the world’s most celebrated secret agent in 1964.
On its debut the DB5 represented a subtle but important evolution over its immediate predecessor, the DB4 Series 5, not least by virtue of an increase in engine capacity to 4.0-litres. This of course made the DB5 that much more of a sporting saloon which, combined with its exceptional styling, helped it to become one of the most desirable and admired sports cars of its generation. Sir David Brown, the then owner of Aston Martin Lagonda and the man who gave his initials to the ‘DB’ lineage, said of the car: “I believe it is the essential character of the DB5, and its ability to perform perfectly in all conditions, that makes this car so intensely satisfying to own.” It is this relentless pursuit of power with purpose that still helps to define the appeal of Aston Martin today.
Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin Lagonda, said: “This exciting new association with Bowmore gives us the perfect opportunity to celebrate a vital part of our star-studded history by combining the unrivalled appeal of the iconic DB5 with the cultured flavours of this world-renowned single malt.”
In keeping with a commitment to true craftsmanship, the Black Bowmore DB5 bottle itself is handcrafted by Glasstorm, a bespoke contemporary glass studio, based in North East Scotland. With over 50 years of glass design, sculpting and creative expertise, each bottle took up to one week to be complete, reflecting the continued thread of attention to detail and skill which defines this collaboration.
Black Bowmore DB5 1964 is presented in a handmade presentation box; itself a work of art. Inspired by the distillery’s coastal home, the deep blue colour and wave embossing evoke a true sense of place. Created from the finest string-grain calfskin, featuring a custom solid brass latch and hinges, plated with nickel, reflective of the DB5.
The partners are set to unveil a series of collaborative projects and products over the coming months and years, ranging from exceptional experiences to design-led product initiatives with the goal of offering fans of the brands, across a broad spectrum, the opportunities to connect with the partnership.
As world class luxury brands Bowmore and Aston Martin urge consumers never to drink and drive. Drink Smart® messaging will be integrated into all brand activations around the partnership; while the dedicated Drink Smart® platform ensures communication with legal-purchase age adults about making informed, responsible choices.
Black Bowmore DB5 1964 will be available from late Autumn 2020 with an RSP of GBP£50,000.
Black Bowmore 1964 tasting notes
On the eye:
Deep obsidian black
Layers of ripe exotic fruits and creme caramel. As time moves on soft tobacco smoke,
aromatic orange peel and rich black cherry come to the fore.
Intense flavours of mango, passion fruit and acacia honey interwoven with a powerful combination of coffee and tobacco smoke
A wonderfully long and decadent finish with tropical fruits and spice, defining over 240 years of craftsmanship
Cask type: Williams & Humbert Walnut Brown Oloroso Sherry Butt
Edition: 27 bottles (25 for sale, 2 for archive)