Have you not driven a Ford lately?

Ford is getting into the hands-free driving game, announcing its new Active Drive Assist (ADA) system will arrive by the end of 2021 aboard the Mustang Mach-E electric crossover and certain other 2021 products. The crown jewel of the automaker's Co-Pilot 360 family of technologies, Active Drive Assist joins a robust roster of systems designed to keep Blue Oval drivers safe and stress free.

Let's talk availability before getting into the system's nitty gritty. Snagging Active Drive Assist is a two-step process. First, customers ordering a Mach-E will need to select the Active 2.0 Prep Package, a factory installed option that fits all the hardware ADA needs, and which will be available when both vehicles launch. In the second half of 2021, Ford will begin selling the software to make ADA function, which consumers can install by either visiting their local Ford dealer or with an over-the-air update.

That means customers need to make two separate purchases, although Ford's global programs director for BEVs, Darren Palmer, told Motor1.com on a conference call with assembled media that pricing for the total system “will be highly competitive.”

“We want as many people to have [ADA] as possible,” Palmer said.

Once installed, ADA will function much like rival General Motors' Super Cruise. The car will use a combination of exterior sensors and pre-mapped sections of road to allow hands-free driving. At the moment, Ford has mapped over 100,000 miles of road in all 50 states and Canada for ADA use. But at the moment, that collection only covers divided highways. Still, with only 47,000 miles in the Interstate Highway System, Active Drive Assist should work in plenty of places for the average driver.

Ford Active Drive Assist

But despite similarities to Super Cruise, it sounds like ADA should be a smarter and more usable system. As good as Super Cruise is, understanding when the system is engaged and then taking control yourself has something of a learning curve. That's problematic for consumers who aren't familiar with hands-free driving.

“Some of the systems on sale are very strong and they lock in, and when you get a little nervous or want to steer away or take over, you really have to wrestle with it,” Palmer said, without directly mentioning Super Cruise. “It's very unnerving for people. We really wanted to make sure we didn't have that – when you want to resume control, you just steer.”

Aside from making it easy to take back control, Ford is making sure that owners never surrender too much control of the car. The heart of ADA is a driver-facing infrared camera system that monitors the driver's eyes and head positioning to make sure they're paying attention to the road. The system works even when the driver is wearing glasses/sunglasses or a protective mask, and serves as the first line of defense for inattentive ADA use.

According to Palmer, it takes about seven minutes with ADA before drivers start trusting the system and then diverting their attention from the road. Ford designed the camera system to mitigate that sort of behaviour.

Stay tuned over the next few months for more on Active Drive Assist.

Gallery: Ford Active Drive Assist

Hide press releaseShow press release

Ford Co-Pilot360TM Technology Adds Hands-Free Driving, Over-The-Air Updates and More to Help Ford Customers Feel More Relaxed and Confident
• Ford Co-Pilot360TM Technology – a comprehensive collection of available driver-assist features – adds and improves offerings including Active Drive Assist, which allows for hands - free driving on more than 100,000 miles of divided highways in all 50 states and Canada
• Available Active Drive Assist is complemented by an advanced driver -facing camera, which tracks head position and driver eye gaze, even while wearing most sunglasses
• All-electric Mustang Mach-E is the first opportunity for customers to order Ford Co- Pilot360TM Active 2.0 Prep Package that includes camera and radar hardware with flexibility to separately purchase Active Drive Assist as an over -the-air software update next year
• Ford engineers and test drivers have accumulated more than 650,000 miles testing tech like Adaptive Cruise Control and Blind Spot Information System with Cross-Traffic Alert to ensure these radar- and camera-based features work in as many real-world scenarios as possible

Dearborn, MI – June 18, 2020 – Ford Co-Pilot360TM Technology – a comprehensive collection of available driver-assist features – adds new offerings including Active Drive Assist, allowing for hands-free driving on more than 100,000 miles of divided highways in all 50 states and Canada .

“The stress of long highway drives remains a huge issue for drivers around the world,” said Hau Thai-Tang, Ford’s chief product development and purchasing officer.“ By introducing driver- assist technologies like Active Drive Assist, Ford’s version of hands-free driving, we’re allowing our customers to feel more confident whenever they’re behind the wheel.”
Active Drive Assist is the next evolution of Intelligent Adaptive Cruise Control with Lane Centering

from Ford, adding a first-for-Ford Hands-Free Mode with the potential for more enhancements in the future.

Hands-Free Mode allows drivers on certain sections of pre-mapped, divided highways to drive with their hands off the steering wheel – if they continue to pay attention to the road ahead – granting them an additional level of comfort during long drives.

An advanced infrared driver-facing camera will track eye gaze and head position to ensure drivers are paying attention to the road while in Hands-Free Mode as well as hands-on Lane Centering Mode, which works on any road with lane lines. Drivers will be notified by visual prompts on their instrument cluster when they need to return their attention to the road or resume control of the vehicle.

“Introducing Active Drive Assist with a driver-facing camera makes perfect sense because the vehicle helps relieve the stress and burden of driving but still leaves you fully in control,” said
Thai-Tang.“And if you lose focus on the road ahead, Active Drive Assist will automatically warn and potentially slow the vehicle down until you’re ready to focus back up.”

Active Drive Assist begins rolling out on select 2021 model year Ford vehicles and will be available across the Mustang Mach-E lineup.

For those customers among the first to order a Mustang Mach -E, Active Drive Assist hardware will be available as part of the Ford Co-Pilot360 Active 2.0 Prep Package at time of purchase.
Ford plans to give customers who purchase the prep package the opportunity to purchase Active Drive Assist software and receive the feature at a Ford dealer or via an over-the-air update expected in the third quarter of 2021.

The Ford Co-Pilot360 Active 2.0 Prep Package also includes Active Park Assist 2.0, the latest iteration of park-assist technologies to give drivers some peace of mind when parking their Mustang Mach-E. With Active Park Assist 2.0, simply holding a button will allow the vehicle to take control of parking in parallel and perpendicular spaces with ease. It also offers Park Out Assist with side-sensing capability so drivers can confidently navigate out of a parking spot when someone’s parked too close.

Confidence-Driving Technology

Mustang Mach-E’s Ford Co-Pilot360 2.0 standard package includes two enhancements to Ford’s Lane-Keeping System: Road Edge Detection and Blind Spot Assist.

Road Edge Detection can increase driving confidence in rural areas by sensing the edges of a lane with visible lines or road with a clear edge, such as grass or dirt. The technology can then alert the driver if the vehicle is starting to drift out of the lane or off the road. Blind Spot Assist identifies vehicles in a blind spot with a light on the side view mirror, and then applies a nudge in the vehicle’s steering system to help provide caution against an unsafe action.

The updated Lane-Keeping System joins Auto High-Beam Headlamps, Blind Spot Information System with Cross-Traffic Alert, Pre-Collision Assist with Automatic Emergency Braking, Post- Collision Braking, Rear View Camera, Reverse Brake Assist and Reverse Sensing System as technologies on the Mustang Mach-E Ford Co-Pilot360 2.0 standard package.

On Mustang Mach-E’s standard Ford Co-Pilot360 Assist 2.0 package is an advancement in Intelligent Adaptive Cruise Control with Stop and Go, which slows down a vehicle if the traffic ahead has stopped or slowed, bringing the vehicle to a complete stop before resuming as traffic begins to move.

Previously the technology required driver reactivation after a vehicle is stopped for three seconds, the advancement now resumes driving if stopped for up to 30 seconds. Intelligent Adaptive Cruise Control also includes Speed Sign Recognition.

Intersection Assist employs the camera and radar sensor technology used by Pre-Collision Assist with Automatic Emergency Braking to detect oncoming traffic while attempting to turn left. If there’s a risk of a potential collision with an oncoming vehicle, the vehicle can alert the driver and apply the brakes.

Standard and available packages vary by nameplate, and those packages wil l be announced closer to on-sale dates for 2021 model year vehicles.

Extensive testing

Ford has put Active Drive Assist through its paces to create a driving experience that customers can be confident in – one that’s actually hands-free as long as the driver-facing camera can monitor head position and eye gaze instead of relying only on monitoring driver attention through steering wheel grip, as other systems do.

Ford subjected its Active Drive Assist test vehicles to the Mother of All Road Trips, exposing its sensors to snow, rain, bright sun, dark nights, traffic jams and open roads over hundreds of thousands of miles across the U.S., Canada and Europe in an attempt to expose the sensors to a variety of extremely specific scenarios – or gray areas – so the technology is as ready to handle the array of real-world conditions drivers face daily.

“Our team has aggressively tested Active Drive Assist to bring something to our customers’ lives that they can trust,” said Justin Teems, Active Drive Assist feature lead. “We go to far -flung places around the U.S. and Canada – from Florida to California, from Quebec to Texas, Wyoming and Idaho – to try to stimulate those rare-case sensor measurements we might not get anywhere else, capturing data in a number of different ways .”