The conventional diesel and petrol car market in Europe is now between the hammer and the anvil, as consumers buy fewer passenger cars and their interest is now more towards electrified models.
According to data provided by JATO Dynamics, January 2020 brought a 7.6% year-over-year decline of new passenger car registrations in Europe, to 1,138,057. That's the average, as diesel and petrol car demand decreased by 17% and 12%, respectively.
On the other hand, electrified cars (including hybrids) took a double-digit market share in 19 markets and are growing.
"In fact, electrified vehicles provided the only driver of growth for the market in January. They posted a record in volume and market share due to increasing incentives for consumers, greater awareness about the benefits of electrified vehicles, and the growing concern about diesel and petrol cars."
Sales of xEVs (BEVs, PHEVs, HEVs) in 27-markets increased by 72% year-over-year to 150,100. The market share was 13.3%, compared to 7.1% year ago.
Plug-in car sales in Europe (21-markets) - January 2020
Data for the 21-markets indicate that plug-ins are now bigger segment than regular hybrids:
- BEVs: 38,600 (up 91% year-over-year)
- PHEVs: 34,200 (up 173% year-over-year)
- HEVs: 71,400 (up 36% year-over-year)
- Total plug-ins (BEVs, PHEVs): 72,800 (up 36% year-over-year)
- Total xEVs: 144,200 (up 69% year-over-year)
"All EV types contributed to growth as Hybrids (HEV) increased their volume by 36%, pure electric (BEV) by 91% and plug-in hybrids (PHEV) by 173%. For the first time, the hybrids counted for less than half of total EV registrations. Munoz commented: “Europe demonstrated that the widespread adoption of EVs is increasingly feasible, and will become a likely reality once the cars become more affordable”."
"The penetration of EVs in each market highlights the outstanding performance of these vehicles. They made up 77% of total car registrations in Norway, 38% in Sweden and 28% in Finland. Among the big markets, EVs counted for almost 19% in France, 14% in the UK, 12% in Spain, 10% in Germany and 8% in Italy. By brand, these cars represented an important part of the volume registered by Smart (96%), Lexus and Toyota (95% and 66% respectively), DS (42%), Suzuki (41%) and Land Rover (37%). In contrast to this, they made up a significantly smaller proportion of the volume by registered by Citroen (1.4%), Seat (1.4%), Ford (3.3%), Opel (3.9%), Skoda (4%) and Volkswagen (5%)."