Germany's Verband der Automobilindustrie, a trade organisation representing the country's auto industry, has announced Munich as the new home of the event we formerly knew as the Frankfurt Motor Show. The group cited "attractive event locations, excellent transport infrastructure, and expertise in the organisation of major events" as the reasons for choosing the city. Of course, BMW's headquarters being there and Audi being only a short distance north in Ingolstadt probably helps prompt the decision, too.
The VDA initially selected Berlin, Hamburg, and Munich as the prospective sites for the re-located Frankfurt Motor Show. "The three cities that were shortlisted as the venue have all presented highly ambitious and convincing plans to further develop the IAA together with the VDA," VDA President Hildegard Müller said in the group's announcement. "It was a very close race, for which I thank the participants warmly."
The VDA wants the event to become more than just an international auto show. The group intends to show future smart city ideas like intelligent traffic and vehicle networking. Officials in Munich agree to open up the city centre and other places as locations to showcase these ideas.
The timing for the new Munich Motor Show is not yet official beyond taking place at some point in 2021. For reference, the Frankfurt event was generally in September and alternated years with the Paris Motor Show.
The Frankfurt show has experienced dwindling attendance in recent years. The event in 2019 got 550,000 attendees, which was a steep decline from 810,000 in 2017 and 931,000 in 2015. Moving locations and expanding the event's scope to include future mobility might be enough for a boost in attendance.
Munich will be the city of the new IAA 2021
Berlin, March 03, 2020
VDA board commissions association of the automotive industry with final negotiations. Bavaria's state capital impresses with attractive event locations, excellent transport infrastructure and expertise in the organization of major events
Munich is to be the venue for the fundamentally redesigned IAA. The board of the VDA made the decision today that the association will continue negotiations with the Bavarian capital in order to conclude a contract for the IAA from 2021 in the next few weeks.
“Munich has prevailed over Berlin and Hamburg. The three cities that were shortlisted as the venue have all presented highly ambitious and convincing plans to further develop the IAA together with the VDA, ”said VDA President Hildegard Müller. "It was a very close race, for which I thank the participants warmly."
The IAA will evolve from an automotive to a mobility platform. In addition to the fascination with cars, it should be the initial spark that the host city will develop into a smart city with intelligent traffic concepts and innovative networking of modes of transport - sustainable and geared to people's needs. Munich and the concept of the city offer the best conditions for this - and thus for the restart of the IAA - in the opinion of the VDA board.
Munich was also convincing in making the city center and close to the city, highly attractive places as event locations the stage of the IAA. These locations are to be connected to the modern exhibition center via a transfer route including priority tracks for environmentally friendly vehicles. In addition to the halls, the VDA will bring the IAA onto the streets, into the city and thus directly to the people.
As a technology and strong industrial location and the seat of numerous high-tech groups, start-ups and research institutions as well as innovative companies in the automotive industry, Munich is an excellent partner for realigning the IAA. The city is considered the leading innovation hub in Germany with a uniquely broad mix of industries.
The city administration has been pursuing the development of a “smart city” in almost all areas of daily life for several years, with a focus on sustainable mobility solutions. The Bavarian capital has an exceptionally good transport infrastructure and links to global destinations, as well as strong expertise in the organization of major events.
The Association of the Automotive Industry thanks all participating cities for their commitment and is convinced that the application process has already given an important impetus to the development of new, sustainable transport concepts on site.