A tough December could lead to its profits halving.
After a tough December, Aston Martin has fired a warning that its profits could be set to half.
With Europeans sale for the British carmaker underperforming compared to other markets, Aston Martin sought to reduce inventory over the course of last year, and overall volumes dropped by seven percent.
Aston Martin is predicting its 2019 earnings to be between £130-140 million, before tax, a drop of nearly £100 million compared to 2018 when in earned £247.3 million. According to Automotive News Europe, the company is now expecting an adjusted EBITDA margin of 12.5-13.5 percent in 2019, a drop from its 2018 figure of 22.6 percent.
Despite struggles in mainland Europe, UK sales in 2019 steadied, helping the company's overall sales to grow by 12 percent.
The company has already secured 1,800 orders for the SUV since it was unveiled in November. The order number means that Aston Martin has met a condition of its £81 million loan which followed an initial £121 million bond issue.
"The DBX is the one bright spot," Aston Martin CEO Andy Palmer told Reuters. "The order rate is materially better than any other car that we have ever launched before."