As a relatively affordable performance sedan, there's a lot to like about the Kia Stinger, but the brand isn't so happy with how the model is selling. The company is still weighing the decision of whether to give it a second generation.
"At the moment I’m not sure it’s doing as good as we hoped," Gregory Guillaume, the senior chief designer of Kia’s styling studio in Germany, told Car Sales from Australia. "We never really expected to do massive volumes. It was a halo car. We did want to be successful at least in America, the market where we thought there is a chance that it works."
Gallery: 2019 Kia Stinger GTS
In Guillaume's opinion, the brand needs to be patient with the Stinger. Since the public isn't used to the idea of a performance sedan from Kia, the company needs to wait at least another generation before deciding whether to abandon the segment.
"As you know there’s a lot going on with electrification, so it could be that Stinger becomes something else. I don’t know. We’re not there yet. We’ve got a bit of time," Guillaume told Car Sales, hinting at a possible future if the model gets a second generation.
Stinger deliveries are only about half the company's forecasted figures in Australia, according to Car Sales, and the numbers aren't much better in Europe. From January through July 2019, Kia has delivered 2,316 of them. Comparatively, the company moved 2,422 units in the first seven months of 2018. Dealers have been offering attractive discounts to make the performance saloon more tantalising to buyers.
The hottest Stinger yet in the UK is the limited-edition GTS. It has a mechanical limited-slip rear differential. The model also packs a Drift Mode, and in this setting on all-wheel-models, the output only goes to the back wheels.