JLR is currently the biggest carmaker in the UK, with 30% market share and 1.5 million cars produced in 2018. However, the company is struggling with falling sales and high losses. Several other manufacturers in the UK are cutting production or closing up shop completely from the UK.
Only time will tell whether JLR can reverse the trend through electrification of all its new models beginning in 2020.
"“The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK,” said Chief Executive Ralf Speth on Friday."
The first all-electric model, Jaguar I-PACE is produced by Magna in Austria. The new models, including the next-generation plug-in XJ are to be produced by Jaguar on its own, although the most recent partnership with BMW means sharing EV tech from Germany.
See press release below for more details.
JAGUAR LAND ROVER ACCELERATES ELECTRIFICATION
- RANGE OF NEW ELECTRIFIED MODELS TO BE BUILT IN BRITAIN
- COMPANY CALLS FOR UK GIGA-SCALE BATTERY PRODUCTION PLANT
- Jaguar Land Rover to build range of new electrified cars in the UK, safeguarding thousands of jobs
- First vehicle confirmed as the next-generation all-electric Jaguar XJ
- Company calls for a giga-scale battery production plant in the UK to put the country at leading edge of electric mobility
- UK electric vehicle production is the next step in Jaguar Land Rover’s electrification strategy
- Announcement comes as last of the current XJ, Jaguar’s flagship saloon, rolls off production line today
Friday 5th July 2019, Castle Bromwich, UK: Jaguar Land Rover today revealed plans to manufacture a range of new electrified vehicles at its manufacturing plant in Castle Bromwich, UK. The announcement is the next significant step in delivering on the company’s commitment to offer customers electrified options for all new Jaguar and Land Rover models from 2020.
Prof. Dr. Ralf Speth, Chief Executive Officer of Jaguar Land Rover, said: “The future of mobility is electric and, as a visionary British company, we are committed to making our next generation of zero-emission vehicles in the UK.
“We are co-locating our electric vehicle manufacture, Electronic Drive Units and battery assembly to create a powerhouse of electrification in the Midlands.”
The first new electric car to be produced at the plant will be Jaguar’s flagship luxury saloon, the XJ. The choice of business leaders, celebrities, politicians and royalty for over five decades and through eight generations of production, the XJ is designed, engineered and manufactured in the UK and has been exported to more than 120 countries.
The news was confirmed to workers at Castle Bromwich as production of the current XJ came to an end. Credited with pioneering a range of industry-first innovations during its 50 years of production, the new XJ will build on the characteristics synonymous with its predecessors - beautiful design, intelligent performance and revered luxury.
The new all-electric model will be created by the same expert team of designers and product development specialists responsible for delivering the world’s first premium electric SUV, and 2019 World Car of the Year, the Jaguar I-PACE.
Today’s announcement, which safeguards several thousand jobs in the UK, is the next stage in execution of Jaguar Land Rover’s electrification strategy. In January the company confirmed plans to bring battery and Electric Drive Unit (EDU) assembly to the Midlands with investment in new and existing facilities. These investments have been anticipated in the company’s previously communicated capital investment plans.
The new Battery Assembly Centre at Hams Hall, operational in 2020, will be the most innovative and technologically advanced in the UK with an installed capacity of 150,000 units. Together with the Wolverhampton Engine Manufacturing Centre (EMC), home of Jaguar Land Rover’s global EDU production, these facilities will power the next generation of Jaguar and Land Rover models.
The extensive transformation of Castle Bromwich to become the UK’s first premium electrified vehicle plant will be the most significant in the plant’s history. Later this month, work will begin to commence the installation of all-new facilities and technologies required to support Jaguar Land Rover’s next-generation Modular Longitudinal Architecture (MLA). Designed and engineered in-house, MLA enables flexible production of clean efficient diesel and petrol vehicles alongside full electric and hybrid models.
The expansion of Jaguar Land Rover’s electrified vehicle line up will see customers offered a greater choice of vehicles to suit their lifestyles. However increased consumer take-up remains a challenge.
Prof. Dr. Ralf Speth, Chief Executive Officer of Jaguar Land Rover, said: “Convenience and affordability are the two key enablers to drive the uptake of electric vehicles to the levels that we all need. Charging should be as easy as re-fuelling a conventional vehicle.
“Affordability will only be achieved if we make batteries here in the UK, close to vehicle production, to avoid the cost and safety risk of importing from abroad. The UK has the raw materials, scientific research in our universities and an existing supplier base to put the UK at the leading edge of mobility and job creation.”
As Jaguar Land Rover today makes its commitment to electric car manufacturing in the UK, it calls on government and industry to work together to bring giga-scale battery production to the country. This builds on the UK Battery Industrialisation Centre and the government’s Faraday Challenge, essential for next generation battery technology to create smaller, denser, cheaper batteries. These critical steps will also support and grow the existing supply chain, making the UK less dependent on essential materials sourced abroad today.
Together, these initiatives enable battery production and demand for automotive companies, to attract future giga-scale factories to the UK.