The new nameplate has been unveiled at the Goodwood Festival of Speed.
Lotus has revealed the name of its eagerly-anticipated all-electric hypercar – Evija.
Keeping with Lotus' tradition of giving its cars names beginning with the letter E, the Evija, pronounced 'ev-eye-a', is Lotus' first product since 2010's Evora.
The unusual name means 'the first in existence' or 'the living one', and Lotus says that it continues the brand's reputation for pioneering innovation.
"Evija is the perfect name for our new car because it’s the first hypercar from Lotus, our first electric offering and is the first new model under the stewardship of Geely," said Lotus Cars CEO Phil Popham. "The Evija is a Lotus like no other, yet a true Lotus in every sense."
"It will re-establish our brand on the global automotive stage and pave the way for further visionary models."
It's set to go into production next year with 130 being built, and as well as being Lotus' first all-electric production model, it will also be Lotus' first new car built under the stewardship of Geely. The Chinese conglomerate, which also owns Volvo, Polestar, and a stake in Mercedes owner Daimler, took control of Lotus in 2017 when it bought a controlling stake in Lotus' previous owner Proton.
While the car won't be on show at the Goodwood Festival of Speed this weekend, it will be unveiled in London later this month. Meanwhile, at Goodwood, Lotus will show off the recently unveiled Lotus Evora GT4 Concept race car – which will be making its dynamic debut up the famous Goodwood hill climb course. Examples of the current Lotus range of Elise, Exige and Evora cars will also be on show.