Bentley isn't a brand you'd think would concern itself with electrification. The company's 6.0-litre W12 engine is an icon, delivering supple power in several of the brand's high-end luxury cars. Society's uppermost crust likely has few qualms about the monthly petrol bill. But not even Bentley can escape today's automotive realities and regulations, and the company hasn't been quiet about it. At last year's Geneva Motor Show, Bentley unveiled the Bentayga hybrid. We've also spotted the Bentley Continental GT plug-in hybrid testing. Now, according to a new report from Car and Driver, the company has a timeline for its electric plans with the company's first fully electric vehicle debuting in 2025.

Bentley Continental GT hybrid spy photo

Along with its first electric vehicle, Bentley plans to hybridise every model in its lineup – the Continental GT, Flying Spur, and Mulsanne. The company will likely use the same turbocharged 3.0-litre V6 in the Bentayga that's also rumoured to power the Continental GT hybrid. Customers fearful a hybrid would neuter the brand need not worry. In the Bentayga, the petrol-electric powertrain makes 443 bhp and 516 pound-feet of torque, propelling the hefty SUV to 62 miles per hour in 5.5 seconds up to a top speed of 158 mph. Plus, the added torque boost from the 17.3-kilowatt-hour lithium-ion battery will feel stupendous.

Bentley al Salone di Ginevra 2018

Car and Driver spoke with Head of Bentley sales and marketing Chris Craft about how a fully electric Bentley fits into the brand's portfolio. According to Craft, not only are more luxury customers interested in electric cars, but also such a vehicle would uphold Bentley's luxury ethos. The instant torque from the electric motors would make acceleration sublime.

Electric vehicles are still costly to develop and sell, with many automakers struggling to turn massive profits from the battery-powered vehicles. Hybridisation and electric vehicles at the luxury level make it much easier for automakers to recoup R&D costs while still collecting a healthy profit for every vehicle sold. Bentley, a brand known for its heritage and luxury prowess, is dipping its toes into hybrids before diving in head first with electric vehicles. It makes sense.