It wasn’t that long ago when the C-Class was the smallest saloon to carry the three-pointed star. In recent years, the Mercedes lineup has blossomed to include the CLA and the newer A-Class Saloon, plus a stretched A-Class Saloon for China. To further accentuate the growth, the CLA 45 used to be the only performance version of a compact Mercedes saloon, but not anymore as there’s now an A35 Saloon and this – the CLA 35.

With a sleek shape, more than 300 bhp on tap, and a lot of technology – you could say the Mercedes-AMG CLA 35 offers the whole package. Beauty, muscle, and brains come together in the swoopy saloon, which technically doesn’t have a direct rival in the premium compact saloon genre. That will change towards the end of the year when BMW will unveil the 2 Series Gran Coupe, presumably followed by an amped-up M Performance derivative.

Gallery: 2020 Mercedes-AMG CLA 35 Coupe

These videos give us the opportunity to take a better look at the first-ever CLA 35 and its desirable exterior design complemented by a tech-heavy interior. It has everything you like about the new A-Class and CLA all wrapped up in an attractive saloon package with sporty upgrades suitable for an entry-level AMG model.

The CLA 35 is far from being the last new compact car launch from Mercedes as pretty soon we’ll get to see the A45 hot hatch, followed by the full-fat “45” versions of the A-Class Saloon and the CLA / CLA Shooting Brake. In addition, the GLB crossover is also coming, and it has already been spotted testing in a warm “35” specification. It remains to be seen whether there will be a GLB 45, but with Mercedes looking to AMG all the things, why not?

While the CLA 35 will premiere at the New York Auto Show, Mercedes-AMG will have another new world debut on display next week at an auto show. We’re talking about the China-only A35L Saloon due at the Auto Shanghai.