Just over a week after it announced that it would be closing showrooms to bring the price of the Model 3 down. Tesla has now announced that the prices of its other models will increase to keep showrooms open.
Confused? We are too.
"Over the past two weeks we have been closely evaluating every single Tesla retail location, and we have decided to keep significantly more stores open than previously announced as we continue to evaluate them over the course of several months," Tesla said in a statement. "When we recently closed 10 percent of sales locations, we selected stores that didn’t invite the natural foot traffic our stores have always been designed for. These are stores that we would have closed anyway, even if in-store sales made up our entire sales model."
"A few stores in high visibility locations that were closed due to low throughput will be reopened, but with a smaller Tesla crew," the statement continued. "In addition, there are another 20 percent of locations that are under review, and depending on their effectiveness over the next few months, some will be closed and some will remain open."
To take advantage of the current pricing structure customers car still place an order before the March 18 when the prices are set to go up.
Tesla confirmed that all of its sales globally will continue to be done online, with showrooms serving to show potential customers how the ordering process can be carried out. Showrooms will also stock a small number of cars in case customers want to drive away a new car right away.
The current return policy of 1000 miles or seven days, whichever comes first, will remain.