Another Geneva show, another limited production supercar coming. The show in Switzerland is usually the event where boutique brands show their latest developments, and this year’s edition will be no different. In early March, we will see a new supercar from Puritalia Automobili.
It the name doesn’t ring a bell, it’s an Italian “custom-made, handcrafted, high-tech Italian sports car maker” which took the automotive scene by surprise with its 427 roadster almost seven years ago. That brand is now returning with a new model called the Berlinetta of which only 150 will be produced.
Gallery: Puritalia Automobili Berlinetta
The vehicle features a full carbon fibre body and a perfect 50:50 weight distribution between the two axles. Powering the supercar will be a V8 petrol engine positioned behind the front axle supported by an electric motor on the rear axle for a combined output of 965 bhp and a peak torque of 920 lb-ft.
The electric energy in the machine will be managed through an “auto-learning” algorithm which uses cloud-based AI. The firm also claims you’ll be able to control most of the car’s functions through your smartphone.
More Italian cars heading to Geneva:
What’s even more interesting, Puritalia plans not to simply produce 150 examples of the Berlinetta. Instead, it will deliver cars handcrafted to the exact specifications of the customers. The company wants to "bring back the golden era of Italian automobile design" with a slightly different market approach. As the automaker’s CEO and founder, Paolo Parente, puts it, “you can't buy a Berlinetta, it will be made-to-order, to your personal specifications.”
“We like to think that we don't sell our cars. We entrust them to owners who can take care of them and enjoy them, because they understand and appreciate the exacting technical details and the care we put into building them.”
Additional details, as well pricing, should be revealed during the first press day of the Geneva Motor Show on March 5.