Mercedes has revealed the new W10 Formula 1 car that it hopes can carry it to a sixth consecutive championship double.
Team boss Toto Wolff said that the new aero regulations coming in for 2019 meant that the pressure had been raised at his outfit to keep on top in F1.
"The 2019 season will be a new challenge for all of us," he said. "The regulations have changed quite substantially. We have to start from scratch, we need to prove ourselves again - against our own expectations and against our competitors.
Gallery: Mercedes-AMG F1 W10 Formula 1 car reveal images
"We start the season with zero points, so we're taking nothing for granted and there's absolutely no feeling of entitlement to be at the front. In fact, with the regulation change for the new season, every team can have a shot at the title and we're seeing all of them as a potential threat."
He added: "We're eager to hit the ground running in Barcelona, to benchmark ourselves against our own simulations and see if our predictions materialise on track.
"We will focus on ourselves, building up performance and hopefully be ready when the first really competitive session starts on Saturday in Melbourne."
Although the W10 had been adapted to suit the new regulations, it has retained the same wheelbase length as its predecessor.
Technical director James Allison said: "A close inspection will reveal that the execution of this concept has been further refined.
"Every item is pushed tighter, made more slender - each change permitting us to improve the aerodynamic performance beyond what would have been possible had we accepted the physical limitations of the 2018 design."