Given their power, you might expect most the CEOs of most automakers to have special vehicles that show off what their company can do, but Toyota boss Akio Toyoda is the only current exec that really seems to use his influence to do something cool. The Toyota Century is the brand's new halo luxury saloon, and Toyoda has a unique example from the company's GRMN performance division. In this clip, Toyoda arrives in his bespoke saloon to join some of the automaker's top performance vehicles.
The Toyota TS050 endurance racer, Prius GT300 from Japan's Super GT series, a GT86 race car, what appears to be a Super Formula open-wheel machine, and a camouflaged example of the forthcoming Supra are already waiting when Toyoda and his Century arrive. As a neat touch, ex-Toyota F1 driver Kamui Kobayashi in his Gazoo Racing WEC racing suit is doing chauffeur duties.
Toyota positions the Century as its ultimate luxury saloon. Prices start at the equivalent of nearly £134,000, and the company builds just 50 of them a month. Under the long bonnet, there's a 5.0-litre V8 with hybrid assistance that produces 376 bhp and 376 pound-feet of torque. A CVT sends all of the output to the rear wheels.
The entire list of changes for Toyoda's GRMN Century is a bit of a mystery because the company doesn't discuss them. The performance division adds a mesh grille. A meaner splitter to the front has a red stripe that extends to the side sills. At the rear, there's a subtle boot lip spoiler. This Century rides on larger wheels and bigger brakes. The ride height looks lower than on the stock saloon, so GRMN likely makes some suspension tweaks, too. A report from Japan also claims that the GRMN Century retains the production model's hybrid 5.0-litre V8 but has all-wheel drive.
More automotive execs need to have unique vehicles. We want BMW's Harald Kruger in a Rolls-Royce Phantom with tuning by the M division or Ford boss James Hackett in a Lincoln Continental with the drivetrain from a Ford GT.