It's debuting at CES because Mercedes has new tech to show for its MBUX infotainment system.

At this year’s Consumer Electronics Show, Mercedes introduced its new MBUX infotainment system, which went on to debut in a production model a couple of months later at the Geneva show where the A-Class was revealed. For the upcoming CES 2019 event in Las Vegas, the Daimler-owned company will actually host the world reveal of an entire car, the second-generation CLA.

2020 Mercedes CLA spy photo

While it may seem a bit unusual for a car manufacturer to introduce a new model at a show focused on technology, it actually makes sense considering how premium cars have turned into rolling computers. The revamped saloon will serve as a more stylish (and pricier) alternative to the A-Class Saloon and the main reason it will be at CES is because Mercedes has some new tech to show in regards to the MBUX.

2020 Mercedes CLA spy photo

Despite the fact it was introduced only about a year ago, the COMAND’s successor is already learning new tricks. The “evolved” Mercedes-Benz User Experience as the company calls it will bundle some extra features, but details about what’s new are not available at this point. We’ll have to wait until January 8 when the revamped CLA will premiere at CES.

2020 Mercedes CLA spy photo

Meanwhile, the adjacent teaser released today shows exactly what you’d expect from a CLA – a saloon with a slightly sleeker profile granted by the discreetly sloped roofline. We’re hoping there are some other styling changes compared to the A-Class Saloon to make its fancy sibling be worthy of the premium it will definitely command.

2020 Mercedes CLA spy photo

Just about everything will probably be inherited from the regular saloon, and that means in the UK we should see similar models such as the £27,875 A180d Sport and the £28,095 A200 Sport. The A-Class saloon is available to buy now in two trim levels: Sport and AMG Line.

Further down the line, there will be a hotter CLA 35 with a little over 300 bhp as seen in the A35 hatchback, and eventually a new CLA 45 with more than 400 bhp.

Gallery: 2020 Mercedes CLA new spy shots