The four-year deal will be the height of luxury experiences.
Aston Martin has teamed up with luxury hotel brand Waldorf Astoria in a new four-year deal.
As part of the new deal, both brands are promising 'a season of unforgettable opportunities, bringing together impressive destinations, exceptional service and the world’s most dynamic and beautiful luxury sports cars.'
Waldorf Astoria will become Aston Martin Racing's official hotel partner, and will be offering VIP packages at some of the team's races, including the 24 Hours of Le Mans in June. It will also be offering similar packages at a number of international motor shows, including Pebble Beach Concours d'Elegance in California next August.
"Aston Martin Lagonda was a natural choice for a partnership of this magnitude,” said Dino Michael, global head, Waldorf Astoria Hotels & Resorts, Hilton. "At Waldorf Astoria, experience and service are at the core of everything we do, and this partnership offers a rare opportunity for our guests to live unforgettable at our properties around the globe."
Another part of the agreement will have Aston Martin offer driving experiences. The Art of Living by Aston Martin program will offer one-of-a-kind drive and stay packages, and four of those will be hosted in Waldorf Astoria hotels across the world where guests will have exclusive access to a number of Aston Martin vehicles, with sessions being led by Aston Martin's team of professional drivers.
Simon Sproule, Vice President, Chief Marketing Officer and President, Aston Martin Partnerships added: "This partnership opens both brands up to new and exciting opportunities. Aston Martin Lagonda and Waldorf Astoria share a passion for creating beautiful experiences for our customers, rooted in the joy of travel and discovery. Together, we can create memorable journeys that combine the best in global hospitality and driving pleasure."