H.R. Owen held a special event for the new big Roller.

After months of previews, the Rolls-Royce Cullinan has finally landed in UK showrooms.

The car is Rolls-Royce's first SUV, although in order to keep its luxury image (and in some vain attempt at looking better than the competition) the Goodwood-based manufacturer insists that the Cullinan is actually a 'high-bodied car', and not a sports utility vehicle. Apparently that's a thing now.

Rolls-Royce Cullinan on the streets of London

At a special event for deposit holders of the car at its Mayfair showroom in London, world-renowned Rolls-Royce dealer H.R. Owen showcased six examples of the car. The dealership was the ideal place to show off the ultimate in automotive luxury because it was awarded Rolls-Royce's coveted Global Dealer of the Year award earlier this year after it exceeded 100 percent in every area it was inspected in. That and it's of course in the heart of one of the world's most affluent places.

As well as the high-bodied nonsense, Rolls-Royce also says that the Cullinan is 'built for luxury on and off-road travel', but we can bet you the price of a Cullinan that nobody buying one will be taking it off-road. About that price, it's at least £250,000, but add options (and almost all will) and that price could end up pushing half a million.

Rolls-Royce Cullinan on the streets of London

For all that money you get a car that is the size of a small town, powered by a 563bhp 6.75-litre twin-turbo V12 Rolls-Royce engine mated to an eight-speed automatic transmission and four-wheel-drive system providing a 'magic carpet' ride quality – even on Britain's pothole-ridden roads.

Rolls-Royce Cullinan on the streets of London

Inside there's plenty of high-tech toys to satisfy your average oil baron, third-world dictator, Cheshire-based footballer, or Lady Penelope. Those toys include a state-of-the-art infotainment system; massaging, cooling and heated seats; automated rear-passenger 'picnic' tables; 'cinema' lighting features; automatic rear-curtains; and a central drinks console with two Rolls-Royce whisky classes, a decanter, refrigerator and two champagne flutes.

It's a car that's got everything, including an exterior that only a mother could love, and now it's hitting UK roads. Lovely.

Gallery: Rolls-Royce Cullinan on the streets of London