British-built luxury cars are the most popular high-end motors in the north of England and Scotland, according to a new study from JBR Capital.
The survey reveals the most popular supercars across all of Britain, and it presents a stark difference from region to region. North of Yorkshire and the Humber, Aston Martin and McLaren are the more popular brands. McLaren is particularly popular in the North West and Scotland where it's the most popular brand – almost one in three of JBR Capital's finance clients are McLaren customers – while the North East's most popular brand is Aston Martin.
Down south Porsche and Ferrari are the more popular brands, but in Wales Ferrari is bettered by Lamborghini.
The most popular supercar brands by region
Region | Most popular supercar brand | Share of most popular brand in the region |
East Midlands | Porsche | 28.26% |
East of England | Porsche | 31.03% |
London | Porsche | 21.09% |
North East | Aston Martin | 28.57% |
North West | McLaren | 28.00% |
Scotland | McLaren | 33.33% |
South East | Ferrari | 17.44% |
South West | Porsche | 34.62% |
Wales | Lamborghini | 28.57% |
West Midlands | Ferrari | 22.64% |
Yorkshire and the Humber | Porsche | 40.00% |
Porsche cars were the subject of nearly a quarter of all supercar finance deals in the UK, followed closely by Ferrari which had a sixth of all finance sales. Combined, both brands with the prancing horse badges together the two companies topped seven of the 11 regions in Britain. Both brands had their highest sales figures in London, and the capital also had over a quarter of all supercar finance deals in the country.
Despite the popularity of Porsche and Ferrari, British brands McLaren, Aston Martin and Bentley still represent over a third of all supercars financed by JBR Capital in Britain.
"London may well be the country’s supercar capital, but everyone has their own dream car, and tastes wildly differ from region to region throughout Britain," said Darren Selig, Executive Chairman at JBR Capital.
"Iconic British supercars remain a real favourite across the country, and though they still have some way to go before toppling Porsche and Ferrari, there are some exciting new models from all three, and we’re keen to see how the trend continues in the years to come."