Well, sort of...
Dacia has opened 150 million new dealerships in the UK. Well, that's what its telling us.
What the Renault-owned brand means is that you can now buy a new car from any internet-connected device in the UK (apparently there's 150 million of them, who knew?)
Dacia Buy Online cuts the buying process down to just four easy steps based on model, budget and payment choice, including a full cash payment, or various finance options where customers can select a deposit contribution and set a monthly budget. Part exchanges can also be arranged with the online service.
To actually get the car, and not just a picture of it online, customers can select a Click & Collect option where they can get the keys to their new car at their local Dacia dealer (an actual one), or they can even specify home delivery where they can have the car arrive at their door within two weeks if their desired model and specification are in stock in the UK.
"With our new Dacia Buy Online platform our customers can now find an additional 150 million Dacia dealerships at their fingertips," said Louise O’Sullivan, Head of Dacia UK. "Whether you’re sofa surfing, browsing on the bus, or scrolling whilst strolling – we’re making car buying simpler. You can order a Dacia online today and have it delivered to your driveway within two weeks."
"Times really are changing and our research shows that consumers are prepared to click and buy whenever and wherever is most convenient for them, regardless of time of day or location, due to the time pressures of everyday life."
To mark the launch, and showcase the versatility of the service, Dacia set up a pop-up store in a bus stop in a remote part of the Yorkshire countryside. It was located on the A64 between Pickering and Whitby.
Dacia conducted a survey surrounding people's car buying habits. It discovered that nearly half (48 percent) of people would consider buying a car online if it represented good value for money, while 47 percent said they would buy online simply for convenience. A further 35 percent said that the ability to buy a car at any time of day is a positive point as well.
The survey also revealed that those aged between 30 and 44 would be most likely to buy a new car online, with 30 percent of those saying they would even have their new car delivered to their home, without even considering a test drive.