You can now buy a new Mini in five easy steps.
BMW-owned Mini has realised that, and is simplifying the Mini product lineup as a result. Or at least that's what they're telling us.
While the One, Cooper, and Cooper D badges will remain, along with the two-door, four-door, convertible, Clubman, and Countryman body styles, trim levels on each model will be separated into Classic, Sport and Exclusive styles, which Mini says 'offers customers increased standard specification and a shortcut to a distinctive interior and exterior character of their choice.'
The new packages each add their own distinctive character to the cars they're applied to, adding different unique exterior design features, alloy wheels and interior upholsteries. The range starts with Classic, which is offered on all models, while the good value, higher-grade packages Sport and Exclusive styles are also available.
The addition of the new styling packages allow any Mini to be purchased in a five-step process, where you select the model, engine, and one of the new style packs, before adding optional packages, and finally, personal touches.
"We know that customers today want a simple purchase experience, and this thinking has been central to the development of our new line up," said David George, Director of Mini UK. "We have reduced complexity in our product offering, and harmonised options across the whole range, ensuring an easy customer journey whether in one of our retailers or on mini.co.uk."
As well as the new style packs and simplified ordering process, Mini has also improved its standard equipment offerings. Automatic headlights with rain sensors, the Mini Excitement Pack – including ambient interior lighting, exterior MINI Logo projection and more – are now available as standard on every new Mini model. What's more, Mini is keeping its personalisation ethos, with its extensive range of exterior and exterior options, colours and graphics, allowing each buyer to make a truly unique car.
It's not just new options that Mini hopes will make its buying process easier, it has also introduced a new end-to-end online buying on its website, which allows customers to choose and customise a model, and book a test drive, as well as arrange a trade-in, finance, payment, and handover.