The first global automotive network continues its expansion, this time towards the east.
One name, multiple editions
As in our case here in the UK, the Russian edition of Motor1.com follows in the footsteps of the USA, Brazil, France, Spain, Germany and Turkey, contributing to a truly global network. But are the Motor1.com editorial offices truly local? The answer is an unequivocal "yes". Although it is becoming more and more global, the automotive market still has strong national significance that only an editorial staff of local journalists, who work in the region, can grasp and communicate the best.
Yes to synergies
Placing value on individual markets is not incompatible with exploiting the potential reach of a network as large as Motorsport Network. As you can see on Motor1.com, national level access to auto manufacturer debuts and previews allows the editors of a single edition to share immediately content with other national editions. Such is an advantage that can be easily understood in terms of content richness and timeliness. That's why you're on Motor1.com!