Former F1 driver Bruno Senna has been playing with the 4K tech, too.

McLaren is offering potential customers the chance to configure their new 600LT supercar using real-time 3D software.

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The system, which is installed in McLaren dealerships, provides a three-dimensional image of the car with 4K detail and, according to the Woking-based manufacturer, improves “clarity and tonal accuracy”.

Would-be customers who can’t get to the garage, though, can still play around with the bottomless pit of 600LT options. The 2D online configurator is also online, allowing fans of the brand to see all 28 body colours on offer, as well as the six ‘By McLaren’ designs, which offer suggestions to help spark customers’ imaginations.

McLaren MARC real-time configurator

However, for all the options on offer, the car’s underpinnings remain constant. Power - all 592 bhp of it - comes from a 3.8-litre V8 engine with two turbochargers. That, along with 457 lb-ft of torque, is fed to the rear wheels via a seven-speed automatic gearbox. Factor in the 1.35-tonne kerb weight and you’ve got a car capable of 0-60 mph in 2.8 seconds and a top speed of 205 mph.

To celebrate the arrival of the MARC (McLaren Automotive Real-time Configurator), McLaren let chief test driver Kenny Brack and brand ambassador Bruno Senna loose, allowing the two drivers to create their own 600LTs.

Brack went for a track-focused specification, leaving out unnecessary no-cost options such as air conditioning and satellite navigation, while adding carbon-fibre exterior upgrade packs.

McLaren MARC real-time configurator

The Swedish driver also plumped for the MSO (McLaren Special Operations) Clubsport Pro options pack, which includes a six-point racing harness, lightweight carbon-fibre seats and a carbon fibre roof.

For his final flourish, Brack painted his car in Sicilian Yellow and fitted a black Alcantara interior, before adding blue brake callipers to make his vehicle mirror the flag of his home country.

Former F1 driver Senna, meanwhile, opted for a blue 600LT, although he too chose the black Alcantara interior and MSO Clubsport Pro Pack. However, the Brazilian did add orange racing harnesses and yellow brake callipers to the mix.

McLaren MARC real-time configurator

Senna also opted for a more road-going specification than Brack, choosing air conditioning, a Bowers and Wilkins audio system and a rear-view camera. He even chose the vehicle lift system, which makes it easier for the car to crest speed bumps and other hazards.

“This is a great way to explore the specification of a car like the 600LT before finalising your choices,” commented Brack. “You can see on screen what each paint colour looks like in isolation, choose your wheel design and finish and then contrast the exterior look with any of the interior specifications that appeal, before adding optional features and equipment.”

Gallery: McLaren's MARC 3D real-time configurator